How to introduce a new medical device in b2b in just six months

Aquolab is an innovative company that has created the first hydropulter with ozone desinato to private and professionals, a real certified electromedical device.

Aquolab’s mission is to support people in everyday life and professionals in carrying out their business.

RESULTS

The digital marketing strategy designed for Aquolab has allowed us to obtain a positioning on Google from scratch in 6 months for the main keywords of the industry and an increase in organic traffic. A unique value proposition has also been defined together with the customer, which has allowed the increase of brand awareness.

All this led to an increase in sales thanks to the acquisition of new dental – dental practices.

* Data January 2022 – June 2022

THE
SATISFACTION
OF THE COSTUMER

Giorgio Germini
Co-owner e general director

“In Cdweb we found a partner who understood our need and the difficulty of promoting an excellence made in Italy that had no chance of comparison with the competition. They understood where others underestimated the problem.

The human and professional relationships were very constructive even in the face of difficulties related to the complexity of the product that could have put any type of relationship in crisis.

If a person wants to find opportunities and want to find someone with whom to share expectations and paths, a phone call to Cdweb would do it!”

THE CHALLENGE

Aquolab was a new brand on the market and that proposed a unique product and never made before. For this there was a need to increase positioning on Google by enhancing and optimizing the main keywords, as well as the need to define a unique value proposition and increase brand awareness.

The company was looking for a new partner to work with for SEO activities that was reliable, with specific experience in this field and with the desire to face the inherent difficulties of the initial situation.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Every strategy, including digital marketing, is based on a detailed analysis of the competition.

In this case, not being a product already on the market, we tried to identify the potential and possible positioning of the brand.

At the same time, we have drawn up a list of high traffic keywords with conversion potential, which would allow to achieve the desired results.

2. SEO OPTIMIZATION

The purely operational part of the project has provided for an optimization of the contents of the site in order to allow a fast positioning on the front page on the agreed keywords and identified in the keyword strategy.

3. CRO OPTIMIZATION

Our digital strategies would not be complete without a CRO optimization of the site, because it is not only important to bring traffic, but also transform new users into prospects. In order to increase Sales Qualified Leads we have worked to improve call to action and site messages.