Digital Marketing to Increase Sales of a B2C Ecommerce

In 6 months of work, with a digital marketing strategy to increase sales of their B2C Ecommerce, the results were:

+130% of transactions executed on e-commerce
+204% of total revenue
+5,960% of revenue from the campaigns
+32% average value of orders

* Data second half 2019

“With Cdweb we managed to enter and sell in the Italian market.

The team communicates totally in Spanish and understands perfectly the needs we have at all times.”

Banak Importa is a brand of the group Decora Topic S.L.U., born in Spain in 1988 and dedicated exclusively to wooden furniture and ethnic inspiration.

It has over 200 stores in Spain, Portugal and France; in 2008 it also landed in South America with the first stores in Mexico in Acapulco and Cancun. Banak Importa aims to expand in other countries and plans to open another 150 stores in Europe and beyond; Italy is one of these countries.

The challenge was twofold: creating brand awareness and increasing sales from e-commerce.

1. DEFINITION OF TARGET & KEYWORDS RESEARCH

Before launching any type of campaign we analyzed and outlined the ideal profile of the Banak customer and identified the strengths and distinctive features of Banak products.
This analysis was the starting point to identify the circuit of target sites to be covered on the display network; to circumscribe the potential research keys on which to work for the search network and to reach a highly profiled audience on social channels.

2. CONTENT ANALYSIS & OPTIMIZATION

Banak is a very well-known brand in Spain, less in Italy, so on-site interventions have been necessary to increase trust and engagement of site visitors. At the same time we analyzed the individual phases of the Banak e-commerce system to make the purchase process more streamlined and faster.

3. SEM STRATEGY & OPTIMIZATION

Once we defined the pillars of the SEM strategy, we got to the heart of paid activities.
The Google Ads circuit has been fully manned: search campaigns, displays, smart campaigns, dynamic ads, a/b tests, remarketing lists and all other Google Ads features have been tested. Without forgetting the Google Shopping network, essential for an e-commerce.
On Social Media, the promotions concerned “best seller” products and periodic promotions; targeted ads to a highly defined audience were the winning key of the lead generation strategy.