Lead generation & logistic digital marketing

In six months of work, the logistics web marketing plan designed for Dexion Italia and enhanced by a lead generation strategy for logistics, has led to:

+ 33% of conversions
+ 39% organic IT traffic
+ 60 keywords high traffic front page

* Data January 2021 – June 2021 VS July 2020 – December 2020

“We found in Cdweb a reliable and concrete partner that has brought us business results already in the first 5/6 months.”

In the B2B sector of “solutions for logistics” as the specialized technical assistance for the automatic warehouses , there is undoubtedly a lot of demand, because every company – from the great enterprises of the GDO, to the pharmaceutical industries – has a warehouse loaded of goods, whose organizational efficiency directly affects all business activity.

At the same time, however, also the offer of these logistic solutions is dotted with players able to propose solutions and alternatives very valid and competitive: that’s why the main challenge for Dexion Italia has been to generate a flow of new potential customers from the web, but also to affirm its brand awareness.

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

The first step of the project was the study of the starting scenario: an in-depth analysis of the main competitors of Dexion Italia, to be able to outline their strengths on the web and especially the extremes of the online positioning strategies implemented.

The next phase was the definition of the keywords strategy to be implemented: in addition to top keywords in the sector (e.g. “compactable warehouses”), keywords with a high conversion rate have been taken into account, related to application sectors (e.g. “automatic food warehouses”) or to trending topics in logistics (e.g. “warehouse 4.0”).

2. SEO OPTIMIZATION & LOCAL STRATEGY

Once the way has been defined, we continued with the on-site optimization of the various sections already present on www.dexionitalia.it; not only: thanks to the creation of ad hoc “geolocalized” pages and content, we were able to affirm the online presence of Dexion Italia for the keyword of reference “automatic warehouses” in combination with the main cities of central and northern Italy.

3. CRO OPTIMIZATION

At the same time, we worked on the improvement of messages and call to actions of the site, to increase contact requests.