SEO strategy & lead generation for the electronics industry

+221% contacts in just 3 months

For over 20 years, Eelectron has been developing electronic devices and applications for home automation and building automation, intelligent systems for the comfort of people combined with energy savings in buildings in various vertical markets and installations in 80 countries.

Member of KNX association in the category of manufacturers since 2005, Eelectron represents in the national panorama an example of technological leadership in the application of the common European standard protocol, now increasingly combined with mobile/cloud applications and to the iot.

RESULTS

From the start of SEO, in February 2021, digital marketing has brought 

+ 221% business contacts, in just 3 months from the start of work.

 

THE
SATISFACTION
OF THE COSTUMER 

Dario Sala
Marketing Manager and Business Developement

“From the first contacts we had an impression of professionalism and realistic evaluation of the activities needed to achieve results, as well as constant commitment and speed with which certain actions were available.”

THE CHALLENGE

Eelectron’s need was to get a competitive Google presence and produce results. On the Italian market, European and International wanted to obtain contacts and leads, with the aim of increasing sales.

The desire to rely on a specialized and experienced agency was of primary importance.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Before implementing the SEO strategy, it is always necessary to analyze competitors and keywords. Also in this case we have studied the market landscape of which Eelectron is part to understand in which direction to move.

Once we understood the context, we switched to keyword research and keyword strategy, necessary to bring qualified traffic to the site, intercepting the user’s search intent.

This has been done for both Italian and English.

2. SEO OPTIMIZATION & LOCAL STRATEGY

After the analysis phase, we moved to a strictly operational phase, aimed at improving the positioning of the Eelectron website on search engines.

First the Italian language was implemented and the following month the English one, in order to make the work more homogeneous and organized.

Product pages and references have also been optimized.

3. CRO OPTIMIZATION

CRO optimization is critical and necessary to achieve conversion and lead generation goals. On the contrary it would only generate traffic on the site with interruption of the process.

The CRO optimization has therefore been reflected in improvements of the Call to Action and of the present messages in the site.

Do you want to get these results as Eelectron has already done?

Tell us your challenges, we’ll find out if we can help you.

Real stories from real customers.

Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER

+994% Commercial Leads

Simona Maioli
MARKETING MANAGER of Dexion Italia

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Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS

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Michelangelo Prendin
GENERAL MANAGER of Vision Engineering Italy

+20% of purchases from organic traffic

Dario Sala
MARKETING MANAGER of EELECTRON

+221% of contacts in 6 months

Massimo Barsotti
CMO of EIDOSMEDIA

+31% of conversions in just 6 months