Over 213 sales qualified B2B leads in ICT and software
in just 12 months!

Emburse is the leading multinational in the digitization of business travel and expense notes, chosen by more than 18,000 companies in more than 120 countries worldwide to simplify the entire process of managing expenses thanks to digitalization, eliminating manual processes and ensuring spending policies.

During 2023, we launched a SEO-SEM strategy, accompanied by a “WEBINAR FUNNEL” strategy for ICT, software and LinkedIn companies, focused on bringing quality subscribers to a major corporate online event.

RESULTS

In just 1 year of work, with a B2B digital marketing strategy for software, Emburse recorded:

+ 213 B2B quality ICT business contacts

as well as positioning from scratch on Google Italy in just 3 months on the main industry keywords.

 

THE
SATISFACTION
OF THE COSTUMER 

ROSA CASTELLNOU TOMAS
Digital Marketing Strategist Emburse

“… What we liked most was the proximity to the customer.

From the beginning we felt followed step by step, through the sharing of timely reports and frequent scheduled calls that helped us understand the work done by them and what we were asked to do.

The reports that were delivered promptly helped us to evaluate and share results within the company that allowed more understanding and collaboration from many colleagues who were previously more skeptical and critical of this project.”

THE CHALLENGE

Emburse needed to position itself from scratch on Google.it and position itself from scratch in the Italian market. All with the aim of getting new customers in target.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Before setting up the SEO strategy, we carried out a preliminary analysis of competitors and keywords to use, studying the sector, context and online positioning of competitors of Emburse, sifting through all possible b2b marketing strategies for the software industry. We then carried out a keyword strategy, identifying industry keywords useful to convert users on the site.

2. SEO OPTIMIZATION & LOCAL STRATEGY

Secondly, our SEO agency for software industry, in the operational phase has optimized the site, both in terms of key messages and content, with the aim of increasing the conversion rate. First, we focused on the product and demo pages, then we worked on the rest of the site. We have placed the local business google tab so you have visibility even in local searches.

3. CRO OPTIMIZATION

The contents of the site have been optimized with the aim of making the site more user friendly and return clear information to users. In addition, we have placed within the pages call to action and targeted messages with the purpose of lead generation in the software industry, that is to generate the greatest number of contacts (future customers).

4. GOOGLE ADS

In parallel with the SEO optimization, we carried out marketing for the software industry, creating Search and Display campaigns on Google that contributed to the visibility of Emburse in Italy and the obtaining of new Leads.

5. FUNNEL THE WEBINAR

The Digital Marketing strategy designed for Emburse, has been enriched in 2023 with a new piece: the WEBINAR FUNNEL for software companies. What was it specifically?

Our work of generating leads for the webinar, that as objective had to not only bring a good number of subscribers, but also and above all quality, has moved on several fronts:

  • definition, together with Emburse, of the key contents of the webinar (title, list of points to be dealt with, etc.)
  • support in the realization of the dedicated landing page (CRO activity)
  • preparation of an editorial plan to promote the webinar, including articles, social posts and newsletters
  • assistance in publishing the event on other channels (eventbrite, linkedin, etc…)
  • Linkedin and Google ADS campaigns to sponsor the webinar
    … and much more besides.

The final result was very satisfactory: over 150 subscribers in target, fundamental leads generated by the marketing department of Emburse and then passed to Sales.

Do you want to achieve these results in the software industry as Emburse has already done?

Tell us your challenges, we’ll find out if we can help you.

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