Digital Marketing strategies for the cosmetic industry

+418 new business contacts in one year

For over 100 years, Esperis has been offering innovation and excellence in cosmetic research and the pharmaceutical industry.
Unlike many companies that only resell third-party products, strong of an established experience in the industry, Esperis is also manufacturer of its own essential oils, plant extracts and fragrances. This is why the company is not only a supplier, but a real partner and reference point for its customers.

RESULTS

In just one year of intense work, thanks to a personalized strategy focused on B2B digital marketing for the cosmetic industry, Esperis recorded:

+ 418 sales contacts (Lead) from Italy and abroad
+ 93% organic IT traffic
+ 61% organic traffic from abroad

 

* Data 2020 vs 2021

 

THE
SATISFACTION
OF THE COSTUMER 

ANTONELLA ROSSI
Responsabile commerciale

“We got the contatct of Cdweb from a company our customer who had achieved excellent results. Cdweb has generated over 400 business contacts in a year that have turned into a major increase in revenue despite the pandemic. “

THE CHALLENGE

The cosmetics sector is certainly one of the most competitive because, in addition to companies that deal with the sale of products for personal care directly at retail, there are also many B2B companies that deal with the production of the necessary raw materials: as in the case of Esperis.

The main challenge of the project was to overcome the competition in Italy and abroad – especially in the generation of new contacts and leads for sales – while increasing the brand awareness of Esperis, based on quality products and respect for the environment.

THE PROJECT

1. RESTYLING WEBSITE + CRO

The improvement in performance began with the restyling of the website: targeted interventions of UX and UI have allowed us to create an orderly and recognizable layout, but above all easy to navigate for the customer.

The site has obviously been optimized for mobile and tablet browsing, and the application of the correct Call To Action has been fundamental to optimize the conversion rate.

 

2. INTERNATIONAL AND ITALIAN STRATEGIC STRATEGY PAPER

The digital marketing strategy aimed at increasing the visibility of Esperis and finding new customers online, has therefore continued through the bilingual SEO optimization of the site (in Italian and English) on the territory and internationally.

This delicate phase has seen us engaged both on the technical level, with an accurate revision of the keywords of each page, as well as on the level of the contents through a rewrite in key SEO of the same.

The site is now easy to read and completely Google Friendly: it is on the front page on Google IT for top keywords such as “cosmetic raw materials”, “raw materials for perfumes“, “essential oils manufacturers“, etc… And on Google UK with “cosmetic raw material wholesalers“, “natural cosmetics raw materials“, etc…

Customer site www.esperis.it

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Real stories from real customers.

Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER

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