International lead generation

 

 

In 9 months + 994 Commercial Leads from around the world

Ewellix is a global innovator and manufacturer of linear actuators and solutions for assembly lines, electronic medical devices and operating machines. The Ewellix Group, already part of the SKF Group, consists of 16 sales offices and 8 production sites. The external turnover is about 2.3 million euros and the company employs about 1,250 people. Based in Gothenburg, Sweden, Ewellix is owned by the Triton Fund.

RESULTS

The digital marketing strategy for industrial automation in 5 languages designed for Ewellix in 9 months led to a 38% increase in organic traffic compared to the previous year and the generation of over 994 leads from around the world.

* Data January 2022 – October 2022

THE
SATISFACTION
OF THE COSTUMER 

Federica Maritano
Global Marketing Manager

“… What we liked most was the proximity to the customer.

From the beginning we felt followed step by step, through the sharing of timely reports and frequent scheduled calls that helped us understand the work done by them and what we were asked to do.

The reports that were delivered promptly helped us to evaluate and share results within the company that allowed more understanding and collaboration from many colleagues who were previously more skeptical and critical of this project.”

THE CHALLENGE

Ewellix was a relatively new brand on the market that needed to increase Google positioning by enhancing and optimizing key keywords in 5 different languages and across different countries, as well as wanting to increase the lead generation and performance of the site in general.

The company was looking for a new partner with whom to collaborate for SEO activities that was reliable, and with specific experience in this field.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Every strategy, including digital marketing for industrial automation, is based on a detailed analysis of the competition.

Having identified the main online competititors of Ewellix, we sifted through their digital traces, deepening the strengths of their online presence.

At the same time, we have compiled a list of high traffic keywords with potential for conversion, first in English and then in Italian, German, Spanish and French.

2. SEO OPTIMIZATION IN 5 LANGUAGES

The purely operational part of the project provided for an intense optimization of the site contents, with an eye to the pages dedicated to services, case studies.

The optimization was performed first in English and then also in Italian, German, Spanish and French.

3. CRO OPTIMIZATION

Our digital marketing strategies for industrial automation would not be complete without a CRO optimization of the site, because it is not only important to bring traffic, but also transform new users into prospects. In order to increase Sales Qualified Leads we have worked to improve call to action and site messages.

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Real stories from real customers.

Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER

+994% Commercial Leads

Simona Maioli
MARKETING MANAGER of Dexion Italia

Lead generation for logistics sector

Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS

Lead generation for the chemical sector

Michelangelo Prendin
GENERAL MANAGER of  Vision Engineering Italia

+20% of purchases from organic trafic​

Dario Sala
RESPONSABILE MARKETING EELECTRON

+221% of contacts in 6 months

Massimo Barsotti
CMO DI EIDOSMEDIA

+31% of conversion in 6 months