Digital marketing for nutraceutical CDMO

In 6 Months quadrupled number of Sales Qualified Leads in 4 languages

With production facilities in the US, UK and Switzerland, SFI Health Solutions is a Swiss multinational specializing in CDMO services: design, production and distribution of pharmaceutical products and third-party nutraceuticals.

 

RESULTS

The strategy of pharmaceutical digital marketing designed specifically for a nutraceutical CDMO as SFI Health Solutions has led in just 6 months to:

+ 25 top industry and high traffic keywords on the front page

– Sales qualified leads in 4 languages quadrupled in 6 months
increase in brand awareness

* Data October 2021 – March 2022

THE
SATISFACTION
OF THE COSTUMER 

Sabrina Consonni
Marketing Manager EMEA

“… Thanks to the project carried out in the last 6 months we have been able to position ourselves not only in Italian, but also in English, German and French; we have been able to obtain contacts of possible prospects that, as the project progressed, were increasingly in line with the profile of the prospect we’re going to look for.

The work was very professional, we were followed and supported with weekly recurring meetings and monthly recaps with international reporting to also involve the Global team.”

THE CHALLENGE

The CDMO sector is a niche market, but very competitive and characterized by a very dilated lead generation time.

The SFI Health Solutions division needed support to improve its brand awareness and, at the same time, the lead generation on the EMEA market (Europe, Middle East and Africa) by exploiting the new website, the subject of a recent rebranding.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Every strategy, including digital marketing for CDMO nutraceuticals, is based on a detailed analysis of the competition.

Having identified the main online competititors of SFI Health Solutions, we sifted through their digital traces, deepening the strengths of their online presence.

At the same time, we have compiled a list of high traffic keywords with potential for conversion, first in English and then in Italian, German and French.

2. SEO OPTIMIZATION IN 4 LANGUAGES

The purely operational part of the project has provided for an intense optimization of the contents of the site, with an eye to the pages dedicated to services, case studies and – not least – private label products, added to the SFI Health solutions website at a later date.

The optimization was performed first for English, the reference language for the EMEA market, and then also in Italian, German and French.

3. CRO OPTIMIZATION

Our digital strategies would not be complete without a CRO optimization of the site, because it is important not only to bring traffic, but also that new visitors actually turn into prospects: we have improved call to action and site messages, in order to increase Sales Qualified Leads.

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Real stories from real customers.

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