Web marketing strategies for the technology industry

+35% organic traffic in just 3 months

Vision Engineering Ltd is a leading company in the supply of microscopy solutions and optical measuring systems, active in the territory for over 60 years in the production of patented optical and digital stereo microscopes, used worldwide. Vision Engineering stands out for providing state-of-the-art, ergonomic solutions to improve industrial inspection and manufacturing processes.

 

RESULTS

After the launch of the new website in September 2020, Vision Engineering relied on Cdweb to implement an effective marketing & lead generation strategy that started in June 2021. A strategy designed for the B2B industrial sector and concentrated in 8 months that brought encouraging results already in the first quarter.

+ 35% organic IT traffic
+ 53 keywords high traffic on front page
Increase in conversions

*Comparison data 3 months after the website was launched in September 2020 – December 2020 VS September 2021 – December 2021

 

THE
SATISFACTION
OF THE COSTUMER 

Michelangelo Prendin
General Manager of Vision Engineering Italia President

“We are happy to collaborate with the Cdweb Team both for the results we are achieving and for the collaborative atmosphere that is characterizing our relationship. They have been good in understanding our needs, as well as professional in dialoguing directly with our English parent company.

I recommend them to anyone looking to turn their site from a product showcase to a contact generator.”

THE CHALLENGE

Achieve an important level of visibility on the national territory, highlighting the presence of Vision Engineering as a world leader in the sector for the supply of cutting-edge systems and innovative solutions that can speed up and improve industrial production processes.

Faced with this challenge, the direct competitors of Vision Engineering have been companies involved in producing and supplying the same solutions, such as manufacturers of industrial microscopes, measurement systems and others. For this reason we have clashed with big giants in the sector that have made the challenge even more intense.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

The first step of the Vision Engineering project was the study of the starting scenario, analyzing the situation of the main competitors and highlighting their strengths on the web as well as the implemented strategies of their positioning.

From this analysis we highlighted useful information for the subsequent keyword strategy, with the confirmation of the “top” keywords of the sector and the identification of some very interesting niche keywords.

2. SEO OPTIMIZATION & LOCAL STRATEGY

After defining the path to be followed to implement our digital strategy, the On-Line optimization was startedsite of www.visioneng.it starting from the pages in reference to the various fields of application and then proceed to the pages of the products that we needed to define the products already widely known in the territory. Excellent results have been achieved with keyword placement of relevance since the first month. At the local level, the optimization of the Google My Business tab of Vision Engineering Italia, which now boasts almost 1,500 views per month, has also favoured the positioning of the site.

3. CRO OPTIMIZATION

In parallel with the work of SEO optimization and suggestions to improve the technical part of the site, were also given indications for the creation of ad hoc content and the improvement of messages and call to actions, with a view to increasing conversions.

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