CASE STUDY

How to make a new medical device known in B2B in just six months

AZIENDA:Aquolab

CATEGORIA:B2B medical sector

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Aquolab is an innovative company that developed the first ozone water flosser designed for both individuals and professionals—a fully certified medical device.

Aquolab’s mission is to improve people’s lives and support professionals in their work.

RESULTS

The digital marketing strategy developed for Aquolab made it possible to achieve Google ranking from zero in 6 months for the industry’s main keywords and a growth in organic traffic. Together with the client, a unique value proposition was also defined, which helped increase brand awareness.

All of this led to a boost in sales thanks to the acquisition of new dental and orthodontic practices as clients.

* Data from January 2022 to June 2022.

CUSTOMER SATISFACTION

“In Cdweb we found a partner who understood our needs and the challenge of promoting a Made in Italy excellence far above the competition. They recognized what others underestimated.

The human and professional relationships were very constructive, even when facing the complexities of the product—difficulties that could have jeopardized many professional partnerships.

If you’re someone looking for opportunities and someone to share expectations and goals with, I’d definitely give Cdweb a call!”

— Giorgio Germini

THE CHALLENGE

Aquolab was a new brand on the market, offering a unique product that had never been created before. For this reason, there was a need to increase Google ranking by strengthening and optimizing the main keywords, as well as to define a unique value proposition and boost brand awareness.

The company was looking for a new partner to collaborate with on SEO activities—someone reliable, with specific experience in the field and the willingness to tackle the challenges inherent in their starting position.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

At the basis of any of our digital marketing strategies, there is always a detailed analysis of the competition.

In this case, as the waterpump was not a product already on the market, we tried to identify the potential and possible positioning of the brand.

We then drew up a list of sector keywords with high traffic and conversion potential, which would allow us to achieve the desired results.

2. SEO OPTIMISATION

The purely operational part of the project involvedoptimising the content of the site to enable fast first-page positioning on the agreed keywords identified in the keyword strategy.

3. CRO OPTIMISATION

Our digital strategies would not be complete without siteCRO optimisation, because it is not only important to bring in traffic, but also to turn new users into prospects. To increase Sales Qualified Leads, we worked on improving the call to action and messages on the site.

Do you want to achieve these results too, just like Aquolab did?

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project