CASE STUDY

Belt weighing systems conquering Google and AI

AZIENDA:B4 BFOUR S.r.l.

CATEGORIA:Manufacturing Industry

B4 (https://www.b-four.it/) was founded in 2010 as a division of the VEI ITALIA Group and emerged as a natural technological evolution of the company, becoming its specialized point of reference for the design of advanced solutions for weighing and production process automation. The consolidated experience of VEI ITALIA—which has over 3,000 customers active in various sectors—allows B4 to offer fully customized belt weighing systems and mobile weighing solutions, developed to precisely adapt to the needs of every production environment.

RESULTS

SEO for Industrial Weighing B4 BFOUR S.r.l.

Greater visibility and qualified leads for industrial weighing

The SEO-focused website design strategy has led to top rankings on Google and direct mentions in AI Overviews in just 10 months.

+18

Quality Leads

Increase in leads compared to the previous version of the website

Since the 3rd month

+512%

Impressions

Increase in visibility on Google compared to the previous year

in 10 months

1st

place on Google

First for the top search “belt weighing systems”

After 4 months

+10

AI Mentions

Continued increase in mentions in AI Chat replies

Gemini and GPT Chat

* 2024 vs. 2025 data

CUSTOMER SATISFACTION

“They didn’t know us, and Cdweb helped us gain immediate visibility on the market. Within a year, we were ranked first on Google channels, and we’re very satisfied.”

— Stefano Bortoli

THE CHALLENGE

B4 needed to relaunch its website, which had never previously been designed with an SEO-first approach and, as a result, had not achieved the desired visibility on search engines. The company was looking for a partner capable of supporting it in redesigning the site, following both SEO and CRO guidelines, with the goal of achieving maximum visibility within a niche sector while simultaneously improving conversion rates.

In Cdweb, they found a reliable partner, expert in challenging B2B sectors and, above all, always ready to immerse themselves in their clients’ reality to fully understand their logic and, above all, their challenges.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

At the basis of every good SEO strategy, including digital marketing for industrial automation and niche sectors such as belt weighing, there is always a competitive analysis on the search engine.

Having identified B4’s main online competitors, we analyzed the performance of their websites, examining their weaknesses and, above all, their strengths in the eyes of search engines.

We’ve also compiled a list of industry-specific keywords with both high traffic and long-tail conversion potential.

2. DIGITAL STRATEGY OF THE SITE

We then supported the client and the web agency in designing the website and its wireframes, focusing primarily on making the site appealing to potential customers and highlighting B4’s unique selling point. We then optimized the text content and its related semantic context for SEO purposes to ensure it is as authoritative as possible in Google’s eyes.

At the same time, we also supported the client in constantly optimizing their local presence by directly managing their Google Business Profile..

3. CRO OPTIMIZATION

Our SEO and digital marketing strategies for the industrial weighing sector wouldn’t be complete without CRO website optimization: if traffic isn’t converting into leads, then we’ve only done half the job. We therefore took care of all aspects related to usability, ease of navigation, and conversion, and finally, we made sure to highlight all of our client’s strengths..

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