CASE STUDY

Web marketing for the electronics/electrotechnology industry

AZIENDA:Brancolini Symbol

CATEGORIA:Electronics

Once focused on photomechanics, since 1978 Bancolini Symbol (www.bancolini.com) has increasingly specialized in the field of electronics for logistics.

The strength of this outstanding company undoubtedly lies in its innovation-oriented philosophy, which has enabled it to develop cutting-edge solutions and, above all, to offer a comprehensive range of hardware/software solutions.

RESULTS

Web Marketing Strategy for the Electronics and Electrical

Engineering Sector Increased Visibility and Increased Conversions

A digital marketing strategy for the electronics and electrical engineering sector that has delivered significant results in just 6 months.

+34%

Quality Leads

From the Organic Channel

In just 6 months

+10%

Impressions

Of Organic Traffic from Italy

In just 6 months

+30

Top Keywords

High-traffic on the first page

In just 6 months

Data: September 2019-February 2020 vs. September 2020-February 2021.

THE CHALLENGE

Web marketing for the electronics/electrotechnical industry presents a particularly complex scenario: in addition to strong national competition, it is also necessary to stand up to major online sales players.

The biggest challenge in this project was therefore to identify the keywords and search patterns users use to look for the products and services offered by Bancolini Symbol, improving site ranking, brand awareness, and consequently lead generation.

THE PROJECT

1. TARGET DEFINITION AND KEYWORD RESEARCH

The starting point of any keyword research is certainly the precise definition of the client’s target, in order to identify the exact professional profile and search habits of users potentially interested in the proposed services.

Based on this, we started keyword research, identifying high-performance keywords in target, perfect for the client’s needs.

2. CONTENT ANALYSIS & OPTIMISATION

The next step to increase the performance of our client’s site was the optimisation of the entire catalogue of products and services offered by Bancolini Symbol: categories, subcategories and product sheets were positioned with onsite and offsite SEO interventions. The site is now on the first page with prestigious keywords in the sector such as industrial tablets, palmtops for deliveries, warehouse terminals, and so on.

3. CRO OPTIMISATION

Finally, to maximise the chances of conversion, we improved the strategic call-to-actions within the site.

Do you want to achieve these results too, just like Bancolini did?

Tell us about your challenges and let’s find out together how we can help you

Take the first step: book a call!

Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project