CASE STUDY

SEO & lead generation strategy for the Italian and international market

AZIENDA:BMB Purification

CATEGORIA:Manufacturing Industry

BMB Purification has been offering advanced solutions for industrial odor treatment for over 10 years.

BMB combines the experience and professionalism of a team of engineers specialized in purification, suction, and filtration technologies. Since 2013, BMB has designed and built hundreds of industrial air purification systems in Italy and around the world, using cutting-edge technologies and paying particular attention to the environment.

RESULTS

Since the launch of SEO in August 2023, the digital marketing activity has generated a +62% increase in business contacts in just 3 months.

CUSTOMER SATISFACTION

“Before meeting Cdweb, marketing annoyed me—I thought marketing was just graphics or an attractive website, and in any case, an accessory activity for an engineering and industrial plant company. On top of that, with previous agencies, in 10 years we had received no more than 10 contacts. Then I came across Cdweb, and within a few months we experienced an exponential increase in website contacts. Now I realize that marketing is essential for growth and, above all, it is an activity with its own method, goals, and clear results.”

— Elisabetta Rinaldi

THE CHALLENGE

BMB Purification needed to increase its visibility and presence on Google. The goal was to generate contacts from both the Italian and international markets and, as a result, boost sales.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

In order to set up the SEO strategy, it is useful to carry out apreliminary analysis of the competition and keywords in the sector We thus studied the target market, the context and the online positioning of BMB and its competitors. We then went on to research and select potential keywords useful for increasing the number of visitors and increasing contacts from the site.

This analysis was done for both Italian and English.

2. SEO OPTIMISATION & LOCAL STRATEGY

The second phase was purely operational. We worked simultaneously on the Italian and English language. The product pages and the Case Studies and Applications sections were optimised first, and then continued with the rest. We positioned the Google Local Business tab so as to also have visibility in local searches.

3. CRO OPTIMISATION

The content of the site was revised with the aim of making the site more easily navigable and returning immediate information to users. In addition, we have included call-to-action and targeted messages within the pages with the aim of generating as many leads as possible.

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project