CASE STUDY

Digital strategy for B2B Information Technology company

AZIENDA:Board

CATEGORIA:ICT & Saas

Board is an all-in-one Decision-Making platform combined with Business Intelligence and Corporate Performance Management tools.

Working with Board was an exciting experience, in a field where we faced heavyweight competitors such as IBM, SAP, Oracle, and companies that produce, for example, expense management software, among others.
We believe that true professionalism lies in attention to detail: our approach was patient, conducted face-to-face with the client, and it allowed Board to rank on the first page for many keywords, leading to a significant increase in conversions across multiple countries.

The corporate website was positioned both for highly competitive keywords like “business intelligence software” and for brand-related keywords such as “Board”, thereby strengthening the brand’s awareness.

RESULTS

In one year of work, Board achieved:
+200 industry keywords on the first page;
a significant increase in qualified traffic, useful for lead generation;
+20% annual increase in demo requests.

* Date: 2018 vs 2016.

CUSTOMER SATISFACTION

“Cdweb enabled us to greatly improve our web visibility in a short time and at reasonable costs, providing a significant return in terms of inbound lead generation.
A highly successful collaboration with a concrete and professional partner.”

— ANDREA ALFIERI

THE CHALLENGE

The market for software solutions that provide Business Intelligence and allow for detailed analysis of business performance is filled with major competitors such as IBM, SAP, SAS, Oracle, and Accenture.

The goals Cdweb is working on for Board are lead generation to support the sales network across various countries, and strengthening the brand’s international visibility—both in terms of brand recognition and search engine positioning for highly competitive keywords across multiple language markets.

THE PROJECT

SEO and PPC (Search, Remarketing)

In early 2013, Cdweb was selected by the multinational company Board for the indexing of its corporate website. The target of the operation was to reach the top positions in the SERPs for highly competitive keywords such as ‘business intelligence’, ‘ business analytics software ‘ or ‘corporate management system’, not only on Italian-language search engines, but – since the company operates worldwide, from the United States to China – also in English, German and French.

Do you want to achieve these results too, just like Board International did?

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project