Volendo inserire il cliente in una rete vendita di mercati esteri, il naturale punto di partenza di progetti di internazionalizzazione imprese e PMI è lo sviluppo di un sito multilingua (Web Design e CRO), dedicando un’attenzione particolare all’ottimizzazione dei contenuti per migliorare il posizionamento sui motori di ricerca. In un secondo momento si è passati al setup SEO, prima in lingua italiana, poi inglese, centrale per gli obiettivi di internalizzazione del gruppo Boldrocchi.
CASE STUDY
Internationalisation strategies for companies and SMEs with Digital
Boldrocchi T.E. (www.btetorri.com) is an Italian multinational manufacturer of custom cooling towers.
For them, Cdweb developed a multilingual website and launched their products in the German, Spanish, and English-speaking markets through personalized and effective internationalization strategies.
The company, operating in the B2B sector, is continuously expanding into foreign markets.
RESULTS
Internationalization of Businesses and SMEs
Multinational Cooling Tower Manufacturer
Since the multilingual SEO Strategy developed for Boldrocchi TE achieved significant results, the client decided to continue its digital internationalization efforts.
+79%
Organic Traffic
Multilingual SEO Strategy developed for Boldrocchi TE for the English version
Since the first half of 2016
+30%
Organic Traffic
Multilingual SEO Strategy developed for Boldrocchi TE for the Italian version
Since the first half of 2016
* Data from the first half of 2016 vs. the first half of 2017
CUSTOMER SATISFACTION
“Cdweb did an excellent job positioning our website internationally, generating several business contacts.”
— LUCA PANTANO
CEO Boldrocchi T.E.
THE CHALLENGE
The digital internationalization strategy for SMEs developed for Boldrocchi T.E. aimed to increase online visibility in order to drive qualified traffic to the website, boosting the number of quality leads and international sales.
The initial phase involved building a multilingual SEO-optimized website, designed for conversions and targeted toward the client’s strategic foreign markets.
Once development was complete, 6 versions of the website were created—one for each target language—and an SEO strategy was immediately implemented to achieve organic ranking for the English version.
THE PROJECT
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Real stories from real clients
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READ THE CASE STUDIES
