Internationalisation strategies for companies and SMEs with Digital

Boldrocchi T.E. is an Italian multinational manufacturer of custom cooling towers.
For them, Cdweb developed a multilingual website and launched their products in the German, Spanish, and English-speaking markets through personalized and effective internationalization strategies.
The company, operating in the B2B sector, is continuously expanding into foreign markets.

In just 6 months, thanks to our expertise in internationalization projects for companies and SMEs, the results achieved were:
+79% organic traffic on the English version;
+30% organic traffic on the Italian version.

* Data: first half of 2016 vs first half of 2017

Since the multilingual SEO strategy developed for Boldrocchi TE delivered significant results, the client decided to continue with digital internationalization activities.

The digital internationalization strategy for SMEs developed for Boldrocchi T.E. aimed to increase online visibility in order to drive qualified traffic to the website, boosting the number of quality leads and international sales.

The initial phase involved building a multilingual SEO-optimized website, designed for conversions and targeted toward the client’s strategic foreign markets.
Once development was complete, 6 versions of the website were created—one for each target language—and an SEO strategy was immediately implemented to achieve organic ranking for the English version.