CASE STUDY

Lead generation and logistics web marketing

AZIENDA:Dexion Italia

CATEGORIA:Manufacturing Industry

For over 30 years, Dexion Italia has specialized in innovative logistics solutions for B2B companies.

A European leader in the number of compactable systems installed, Dexion Italia supports its clients by optimizing warehouse space.

RESULTS

In 6 months of work, the web marketing plan developed for Dexion Italia and enhanced by a logistics lead generation strategy led us to achieve:
+33% in conversions;
+39% in IT organic traffic;
+60 high-traffic keywords on the first page.

* Data from July 2020 – December 2020 vs January 2021 – June 2021.

CUSTOMER SATISFACTION

“We found in Cdweb a reliable and practical partner, who delivered solid business results within the first 5 to 6 months.”

— SIMONA MAIOLI

THE CHALLENGE

In the B2B sector of “logistics solutions”, such as specialized technical support for automated warehouses, there is undoubtedly high demand, as every company — from large-scale retail to pharmaceutical industries — relies on a warehouse full of goods, whose organizational efficiency directly affects the entire commercial activity.

That’s why the supply of these logistics solutions is crowded with players able to offer highly competitive solutions and alternatives. For this reason, the main challenge for Dexion Italia was not only to generate a flow of new potential clients from the web, but also to establish its brand awareness.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

The first step of the project was the study of the starting scenario: an in-depth analysis of Dexion Italia‘s main competitors, in order to be able to outline their strengths on the web and especially their online positioning strategies.

The next step was the definition of the keyword strategy to be implemented: in addition to top keywords in the sector (e.g. ‘compactable warehouses’), high-conversion-rate keywords were taken into consideration, either related to application sectors (e.g. ‘automated food storage’) or to trendy topics in the logistics sector (e.g. ‘warehouse 4.0’).

2. SEO OPTIMIZATION & LOCAL STRATEGY

Once the way forward had been defined, we continued with theonsite optimisation of the various sections already present on www.dexionitalia.it. Not only that: thanks to the creation of ‘geolocalised’ pages and content, we were able to establish Dexion Italia’s online presence for the keyword ‘automated warehouses’ in conjunction with the main cities in central and northern Italy.

3. CRO OPTIMIZATION

At the same time, we worked on improving messages and call-to-actions on the site, in order to increase contact requests.

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