CASE STUDY

Increased visibility and qualified leads for an industrial flavor manufacturer

AZIENDA:DKS Aromatic

CATEGORIA:Food industry and Ho.Re.Ca sector

DKS Aromatic (www.dksaromatic.it) is an Italian flavor manufacturer with extensive technical experience.
A well-structured company, used to working with demanding clients, but with limited online presence.

The website was basic, almost symbolic.
It did not really describe the company, it did not clarify its areas of expertise and, above all, it did not help the right companies to find it, even though DKS is a leading Italian
manufacturer of food flavourings.

In industrial markets like this, the risk is obvious:
being chosen only by those who already know you.

RESULTS

SEO and GEO targeting for the food and nutraceutical sector

How DKS Aromatic generated over 38 targeted B2B leads in 8 months, starting from scratch.

The SEO-focused strategy led to an increase in qualified leads during the first 8 months of collaboration.

+38

Lead

over 38 qualified B2B leads

During the first 8 months of collaboration

0

ADS spend

Zero investment in ads (Google, LinkedIn, etc.)

Only high-quality organic visibility

CUSTOMER SATISFACTION

We wanted to revamp our website and were looking for something that went beyond just aesthetics. With the Cdweb team, we found the right solution. They managed to transform an outdated platform into a modern, but above all, effective website.
We greatly appreciated their professional honesty. They reminded us that a website, no matter how beautiful, has no value if it isn’t found by users. That’s why the SEO optimization work was the real added value of our collaboration. Today, we don’t just have a “pretty storefront,” but a concrete tool that ensures visibility on search engines.
A sincere thanks to the entire team for their availability and for guiding us competently through every stage.

— Kerem Ardic

THE CHALLENGE

The contacts DKS was looking for are not common.

We’re talking about companies that:

are evaluating a partner for industrial flavors
operate in regulated and complex sectors
seek reliability, flexibility, and expertise

These are rare searches, with low visibility and often not explicit.
Today, moreover, they increasingly follow non-linear search paths, also influenced by AI tools.

To intercept them, it is necessary to be present in the right way.

THE PROJECT

1. STRATEGY

We brought clarity and structure: who DKS is, who they work with, and which problems they solve better than others.
This step made it possible to build a solid foundation, without ambiguity or compromise.

2. FOCUS

We decided which sectors to focus on — and which ones not to.
This made the message stronger, more distinctive, and more credible for those looking for a specialized partner.

3. COMMUNICATION

The website and its content were not conceived as a one-off project, but as a system designed to grow over time.
Each element was added with a specific goal: to help the right companies recognize themselves and get in touch with DKS.

4. METHOD & COLLABORATION

The work moved forward at a steady pace, driven by ongoing discussions, clear priorities, and quick decisions.
A true team effort, where strategy and execution went hand in hand.

The result was a consistent positioning, clear and understandable both for people and for the new AI-powered search engines.

Do you want to achieve these results too, just like DKS Aromatic did?

Tell us about your challenges and let’s find out together how we can help you

Take the first step: book a call!

Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project