CASE STUDY

Digital Marketing for B2B e-commerce in the Electronics & Tech sector

AZIENDA:Dos&Donts

CATEGORIA:Manufacturing Industry

Dos&Donts is an all-Italian excellence, with thirty years of experience in developing technological solutions for the control and safety of controlled contamination environments, particularly in the Pharma and Biotech sectors, as well as other industrial fields.

RESULTS

In just one year of work, with a strategy combining international SEO and Digital Marketing, Dos&Donts achieved:
+35% organic traffic with over 30 ranked keywords – Italy;
+44% organic traffic with over 40 ranked keywords – Abroad;
+18% increase in both domestic and international leads.

* Data comparison: 2019 vs 2018.

CUSTOMER SATISFACTION

“We’ve been working with Cdweb for several years now, and I must say we are very happy with this partnership.

Our products are ranking much better on search engines and the brand perception has definitely improved.

I believe we’ll continue working with Cdweb for many more years to come.”

— MARIA PAOLA TASSAN

THE CHALLENGE

Dos&Donts operates in a highly specialized technological niche, where the quality of the solutions offered is not an optional feature, but an essential must-have. The main challenge for this project was to increase visibility and brand awareness of Dos&Donts on an international level, showcasing its expertise and competence while attracting new collaboration opportunities.

THE PROJECT

1. SITE RESTYLING

The work for Dos&Donts started with the complete restyling of the site, published in two languages (Italian and English). The site was already developed from an SEO point of view, to enable good online positioning; in particular, messages and call-to-actions were taken care of in detail, to push potential customers to direct contact.

2. SEARCH MARKETING DESIGN® & COMPETITOR ANALYSIS

Following our Search Marketing Design® method, we carried out an analysis of Dos&Donts’ main online competitors to understand their SEO strategy and identify possible areas of opportunity.

3. KEYWORD STRATEGY e OPTIMIZATION

The insights gained from the competitor analysis were supplemented with a content analysis of the Dos&Donts site and an evaluation of the searches carried out by online users. The top keywords were then selected, not only to position the site on Google, but also to maximise its chances of conversion: access control cleanroom, EX interlocking systems, automatic cleanroom doors and many others.

4. E-COMMERCE B2B and SEO

The project was completed by the realisation of Dos&Donts Outlet: a B2B e-commerce dedicated to the sale of electronic components, kits and useful accessories for controlled contamination environments. The B2B e-commerce (Electronics & Tech Industry sector) was also realised in two languages (Italian and English). Successful positioning activities for the main product keywords were then launched.

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