CASE STUDY

Digital marketing for service companies: Local SEO case study

AZIENDA:Edimatica

CATEGORIA:Other sectors

Edimatica is the official Xerox dealer for Milan and its province.
Since 1990, it has been a key point of reference for the rental of photocopiers and multifunction printers, as well as for support services.

RESULTS

In just 6 months of intensive work, with a digital marketing strategy tailored to Edimatica, the results achieved were:
– from 0 to 1,000 visits from search engines in 6 months;
– significant increase in quote requests.

* Data: September 2019 – February 2020.

CUSTOMER SATISFACTION

“We had a typical ‘business card’ website, and just a few months after starting to work with Cdweb, we began receiving quote and offer requests: the site became productive.
Thanks to Alice, Anna, and the whole Cdweb team, who always support us proactively.”

— PIERLUIGI GARDELLA

THE CHALLENGE

Edimatica may be the first Xerox dealer in Milan, active since 1990, but a company’s history alone isn’t always enough to fend off competition—especially in a highly competitive sector like printer rentals.

Edimatica’s website was purely a “showcase” site, and the time had come to turn it into a true tool for attracting new clients.

THE PROJECT

1. KEYWORD STRATEGY & OPTIMISATION

As with all our projects, the work for Edimatica started with a careful analysis of the sector in which the company operates and the search for the most interesting and effective keywords to achieve the set business objectives. The solution identified included a mix of branded and non-branded keywords, selected on the basis of conversion capacity. The SEO team then went operational, optimising the site with onpage and offpage interventions.

2. LOCAL SEO

Given the strong localisation of the business, the digital marketing strategy for Edimatica and search engine optimisation were carried out with a ‘local’ approach, so that the brand would appear in all searches related to Milan and its province. Specifically, one of the strong points of the Local SEO strategy was the optimisation of Edimatica’s Google My Business tab, with photos, products, posts.

3. CRO OPTIMISATION

On Edimatica’s site, work was done on CRO and inbound marketing, with the inclusion of themed call-to-actions to increase conversion chances.

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