1. KEYWORD STRATEGY & OPTIMISATION
As with all our projects, the work for Edimatica started with a careful analysis of the sector in which the company operates and the search for the most interesting and effective keywords to achieve the set business objectives. The solution identified included a mix of branded and non-branded keywords, selected on the basis of conversion capacity. The SEO team then went operational, optimising the site with onpage and offpage interventions.
2. LOCAL SEO
Given the strong localisation of the business, the digital marketing strategy for Edimatica and search engine optimisation were carried out with a ‘local’ approach, so that the brand would appear in all searches related to Milan and its province. Specifically, one of the strong points of the Local SEO strategy was the optimisation of Edimatica’s Google My Business tab, with photos, products, posts.
3. CRO OPTIMISATION
On Edimatica’s site, work was done on CRO and inbound marketing, with the inclusion of themed call-to-actions to increase conversion chances.
