CASE STUDY

SEO strategy & lead generation for the electronics industry

AZIENDA:Eelectron

CATEGORIA:Electronics

For over 20 years, Eelectron has been developing electronic devices and applications for home and building automation, meaning intelligent systems that combine personal comfort with energy savings across various vertical markets, with installations in 80 countries.

A member of the KNX Association in the manufacturers category since 2005, Eelectron represents a case of technological leadership in the application of the European common standard protocol in the national landscape, now increasingly integrated with mobile/cloud and IoT applications.

RESULTS

Since the start of SEO in February 2021, digital marketing activity has produced + 221% business contacts in only 3 months.

CUSTOMER SATISFACTION

“From the very first contacts we had an impression of professionalism and realistic assessment of the activities needed to achieve the results, as well as constant commitment and speed with which certain actions were carried out.

— Dario Sala

THE CHALLENGE

Eelectron’s need was to achieve a competitive and results-driven presence on Google. In the Italian, European, and international markets, the goal was to generate contacts and leads to increase sales.

The decision to rely on a specialized and experienced agency was of primary importance.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

Before implementing an SEO strategy, ananalysis of competitors and industrykeywords is always necessary. Here again, we studied the market landscape of which Eelectron is a part in order to understand in which direction to move.

Once the context was understood, we moved on to keyword research and keyword strategy, necessary to bring qualified traffic to the site, intercepting the user’s search intent.

This was done for both Italian and English.

2. SEO OPTIMIZATION & LOCAL STRATEGY

After the analysis, we moved on to a strictly operational phase, aimed at improving the positioning of Eelectron’s website on search engines.

First the Italian language was implemented and the following month the English one, in order to make the work more homogenous and organised.

The product and reference pages were also optimised.

3. CRO OPTIMIZATION

CRO optimisation is fundamental and necessary to achieve conversion and lead generation goals.

CRO optimisation was therefore reflected in improvements to the Call to Action and messages on the site.

Another company oriented towards people’s comfort is Maspero, a leader in customised vertical lifts.

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