4. FUNNEL WEBINAR
Il progetto di marketing B2B per un’azienda Saas non poteva partire se non da un SEO Audit accurato: prima di entrare nel vivo della strategia, era indispensabile accertare che il sito disponesse dei requisiti tecnici necessari per un buon posizionamento sui motori di ricerca.
2. SEARCH MARKETING DESIGN® E ANALISI DEI COMPETITOR
Applicando il nostro metodo Search Marketing Design® per aziende SAAS, il progetto è proseguito con l’analisi dei principali competitor online di Eidosmedia.
3. KEYWORD STRATEGY & OPTIMIZATION
Quanto emerso dall’analisi dei competitor è stato poi confrontato con aspirazioni e KPI di Eidosmedia. A questo punto il team della nostra agenzia SEO ha individuato la corretta keywords strategy, per poi passare direttamente all’azione.
4. FUNNEL WEBINAR
The SaaS Digital Marketing strategy designed for Eidosmedia was enriched in 2022 with a new element: the WEBINAR FUNNEL for SAAS companies. What was it specifically about?
Eidosmedia was planning a webinar for May 2022 dedicated to the Finance sector: one of the sectors where Eidosmedia solutions are still little known.
Our lead generation work for the webinar, which aimed to bring in not only a good number of subscribers but also, and above all, target users, moved on several fronts
- definition, together with Eidosmedia, of the core content of the webinar (title, outline of points to be covered, etc.);
- support in the creation of the dedicated landing page (CRO activity);
- preparation of an editorial plan to promote the webinar, including articles, posts for social media and newsletters;
- assistance in publishing the event on other channels (Eventbrite, LinkedIn, etc.);
- LinkedIn and Google ADS campaigns to sponsor the webinar.
… and much more.
The end result was very satisfying: over 350 subscribers from the world of Finance, key leads acquired by the Eidosmedia marketing department and subsequently passed on to Sales.
