Emburse’s need was to gain visibility on Google.it and in the Italian market. All with the goal of acquiring new target customers.
CASE STUDY
213 B2B qualified sales leads in the ICT and software sector in just 12 months!
Emburse (www.emburse.com/it) is the global leader in digitizing expense reports and corporate travel, chosen by over 18,000 companies in more than 120 countries worldwide to simplify the entire expense management process through digitization, eliminating manual processes and ensuring cost policy compliance.
In 2023, we launched a SEO-SEM strategy, supported by a “WEBINAR FUNNEL” strategy targeting companies in the ICT and software sectors, and a LinkedIn funnel focused on bringing high-quality registrants to a major corporate online event.
RESULTS
B2B digital marketing strategy for software
Increased visibility and qualified leads for the digitization of expense reports and business travel
The SEO-focused website design strategy led to top rankings on Google and direct mentions on AI Overview in just 3 months.
+213
Quality leads
Positioning from scratch on Google Italy in just 3 months for the main industry keywords.
in just 3 months
CUSTOMER SATISFACTION
“Friendly, competent and with a quick response capacity. We have been working with CDWeb for a year and we are very happy with the results and with the team. I recommend them!”
“Friendly, competent, and with a quick response capacity. We’ve been working with Cdweb for a year and we’re very pleased with the results and the team. I recommend them!”
— ROSA CASTELLNOU TOMAS
Digital Marketing Strategist Emburse
THE CHALLENGE
THE PROJECT
Do you want to achieve these results too, just like Emburse did?
Tell us about your challenges and let’s find out together how we can help you
Real stories from real clients
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READ THE CASE STUDIES
