CASE STUDY

Lead generation internazionale

AZIENDA:Ewellix

CATEGORIA:Manufacturing Industry

Ewellix is a global innovator and manufacturer of linear actuators and solutions for assembly lines, electronic medical devices, and construction machinery. The Ewellix Group, formerly part of the SKF Group, consists of 16 sales offices and 8 production sites. External revenue amounts to approximately 2.3 million euros and the company employs around 1,250 people. Headquartered in Gothenburg, Sweden, Ewellix is owned by the Triton fund.

RESULTS

The digital marketing strategy for industrial automation in 5 languages developed for Ewellix led to a 38% increase in organic traffic compared to the previous year and the generation of over 994 leads from around the world in just 9 months.

* Data from January 2022 to October 2022

CUSTOMER SATISFACTION

“What we appreciated the most was Cdweb’s closeness to the client.

Right from the start, we felt guided step by step through the sharing of scheduled reports and frequent planned calls that helped us understand the work they were doing and what was required of us.

The reports delivered to us on time helped us assess and share the results within the company. This led to greater understanding and collaboration from many colleagues who were previously skeptical and critical of the project.”

— Federica Maritano

THE CHALLENGE

Ewellix was a relatively new brand on the market and needed to improve its Google ranking by strengthening and optimizing main keywords in 5 different languages and across multiple countries, with the goal of increasing lead generation and website performance.

The company was looking for a new partner to collaborate with on SEO activities, one that was reliable and had specific experience in the manufacturing sector.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

Underlying all our strategies, including those of digital marketing for industrial automation, is always adetailed analysis of the competition.

Having identified Ewellix’s main online competitors, we sifted through their digital footprints, delving into the strengths of their web presence.

At the same time, we compiled a list of high-traffic industry keywords with conversion potential, first in English and then in Italian, German, Spanish and French.

2. SEO OPTIMIZATION IN 5 LANGUAGES

The purely operational part of the project involvedintensive optimisation of the sitecontent, with a focus on the pages dedicated to services and case studies.

Optimisation was first carried out inEnglish and then in Italian, German, Spanish and French.

3. CRO OPTIMIZATION

Our digital marketing strategies for industrial automation would not be complete without siteCRO optimisation, because it is not only important to bring traffic but also to turn new users into prospects. With the aim of increasing Sales Qualified Leads, we worked on improving call to action and site messages.

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project