1. COMPETITOR ANALYSIS & KEYWORD STRATEGY
Before setting up the SEO strategy, we carried out apreliminary analysis of the competitors and the keywords to be used, studying the sector, the context and the online positioning of Florsistemi’s competitors, evaluating all possible B2B marketing strategies for the software sector. We then devised a keyword strategy, identifying sector keywords useful for converting users to the site.
2. SEO OPTIMIZATION & LOCAL STRATEGY
In the operational phase, our SEO agency optimised the site, in terms of keywords and content, with the aim of increasing the conversion rate. We focused first on the product pages, and then moved on to the rest of the site. We positioned the Google Local Business tab so as to also have visibility in local searches.
3. CRO OPTIMIZATION
The content of the site was optimised with the aim of making the site more user friendly and returning clear information to users. In addition, we included within the pages call to action and targeted messages for lead generation in the software industry, i.e. to generate as many contacts (future customers) as possible.
4. GOOGLE ADS
In parallel with SEO optimisation, we implemented Search and Display campaigns on Google, which contributed to Florsistemi’s visibility and the acquisition of new leads.
