CASE STUDY

From zero to Google ranking in just 6 months

AZIENDA:Gruppo Pontiggia

CATEGORIA:Manufacturing Industry

Since 1963, the Pontiggia Group has been designing and manufacturing complete packaging lines for the food and pharmaceutical sectors.

It also produces aluminum plates, mechanical components, and customized industrial machinery.

RESULTS

The SEO project was launched in October 2024, and in just 6 months our digital marketing work for the Pontiggia Group achieved organic visibility on Google from scratch, ranking the website for industry-specific keywords and leading to the acquisition of new leads.

CUSTOMER SATISFACTION

“… Cdweb’s closeness to the client is one of their strong points. Constant communication and reports allowed us to better understand the work being done around the keywords.

We feel confident recommending Cdweb for their attention to detail and precision. It’s extremely easy to communicate with them.”

— Tommaso Gatti

THE CHALLENGE

The Pontiggia Group needed to make its website appear among the top results on Google in order to generate leads and convert them into new sales.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

Before defining the SEO strategy, we conducted a preliminary in-depth competitor and keyword analysis , examining the sector, market context and online presence of the Pontiggia Group’s main competitors. Subsequently, we developed a targeted keyword strategy, selecting relevant keywords for the packaging and mechanical supplies sector, with the aim of attracting and converting users to the site.

2. SEO OPTIMIZATION & LOCAL STRATEGY

In the operational phase, our SEO agency optimised the site in terms of content and keywords, with the aim of improving the conversion rate.

The intervention started with the sector pages, and then gradually extended to the entire site. We also took care of the positioning of the Google Local Business tab, to ensure visibility in geolocalised searches.

3. CRO OPTIMIZATION

We optimised the site content to improve usability and offer users clear and easily accessible information. Call to actions and strategic messages designed for lead generation have been included within the pages, with the aim of increasing the number of qualified contacts and potential customers.

Do you want to achieve these results too, just like Gruppo Pontiggia did?

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