CASE STUDY

How to define a unique value proposition in Italy and abroad

AZIENDA:HotmixPRO

CATEGORIA:Manufacturing Industry

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HotmixPRO is a company that produces multifunction machines, food processors, and accessories for professional catering: a premium support for Italian cuisine.

The idea is to simplify and enhance the work of chefs by providing the most advanced solutions available on the market.

RESULTS

The strategy developed for HotmixPRO made it possible to define an effective Unique Selling Proposition (USP) for both the Italian and international markets. By introducing new messaging on the website, it was possible to increase user trust and confidence in the company and acquire new Italian and international clients in the foodservice sector, including food companies, canteens, and restaurants.

All of this contributed to achieving first-page ranking for the main industry keywords, supported by a dedicated SEO strategy.

CUSTOMER SATISFACTION

“There was a continuous exchange of ideas and the opportunity to interact with professionals capable of advising us on the best way to move forward.

If you’re a marketing manager looking to find new opportunities within your sales channel, my suggestion is to turn to Cdweb because they were able to meet all our positioning and lead generation needs.

Highly recommended!”

— Filippo Bazzani

THE CHALLENGE

The biggest challenge in achieving Google ranking and defining an effective Unique Selling Proposition for HotmixPRO was managing a B2B target audience with characteristics typical of B2C.

For this reason, the challenge was to organize the website content and messaging in a way that would increase brand awareness and position the company as an Italian excellence.

THE PROJECT

1. COMPETITOR ANALYSIS & KEYWORD STRATEGY

At the basis of each of our digital marketing strategies, there is always a detailed competitor analysis, which allows us to understand the strengths and weaknesses of our competitors.

We then draw up a list of industry keywords with high traffic and conversion potential, so that we can position the company’s website on the first page and generate leads.

2. SEO OPTIMISATION

The purely operational part of the project involvedoptimising the content of the site to enable fast first-page positioning on the agreed keywords identified in the keyword strategy.

3. CRO OPTIMISATION

Our digital strategies would not be complete without siteCRO optimisation, because it is not only important to bring traffic, but also to turn new users into potential customers.

We improved the messages and content of the site in order to position HotmixPRO as an Italian excellence and convey its unique value proposition effectively.

4. DEFINING A UNIQUE VALUE PROPOSITION

Together with the customer, we defined a USP, a strong and effective unique value proposition to be communicated to Italian and foreign users.

We thought about positioning HotmixPRO as Italian excellence in the design and distribution of professional, innovative and technologically advanced food processors.

Do you want to achieve these results too, just like Hotmix PRO did?

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project