1. COMPETITOR ANALYSIS & KEYWORD STRATEGY
At the basis of each of our digital marketing strategies, there is always a detailed competitor analysis, which allows us to understand the strengths and weaknesses of our competitors.
We then draw up a list of industry keywords with high traffic and conversion potential, so that we can position the company’s website on the first page and generate leads.
2. SEO OPTIMISATION
The purely operational part of the project involvedoptimising the content of the site to enable fast first-page positioning on the agreed keywords identified in the keyword strategy.
3. CRO OPTIMISATION
Our digital strategies would not be complete without siteCRO optimisation, because it is not only important to bring traffic, but also to turn new users into potential customers.
We improved the messages and content of the site in order to position HotmixPRO as an Italian excellence and convey its unique value proposition effectively.
4. DEFINING A UNIQUE VALUE PROPOSITION
Together with the customer, we defined a USP, a strong and effective unique value proposition to be communicated to Italian and foreign users.
We thought about positioning HotmixPRO as Italian excellence in the design and distribution of professional, innovative and technologically advanced food processors.
