1. COMPETITOR ANALYSIS & KEYWORD STRATEGY
At the basis of a good marketing strategy, there is always an initial analysis phase: for Klüber Lubrication too, we therefore started by studying the main online competitors, in order to understand their strengths and operating methods.
From this analysis, useful indications for the keyword strategy emerged, with the confirmation of the ‘top’ keywords in the sector and the identification of some interesting niche keywords.
2. SEO OPTIMISATION & LOCAL STRATEGY
The project continued with the actual optimisation phase.
On a local level, we focused on optimising Klüber Lubrication’s Google My Business tab, which now boasts almost 8,000 views per month.
On the other hand, a cascade of optimisation work was carried out on the site, starting with the main product categories (e.g. lubricating grease, now the first result on Google’s first page), moving on to the combination of components (e.g. gear grease, from position 14 to the third result on Google’s first page) and industries (e.g. food grade lubricants, from position 14 to the fifth result on Google’s first page). The site also appeared on the first page for new keywords with excellent search volumes (e.g. anti-seize paste, from zero to the fifth result on the first page of Google).
3. CRO OPTIMISATION
Parallel to the ‘technical’ work, guidance was also given for the creation of ad hoc content and the improvement of messages and call-to-actions, with a view to increasing conversions.
