CASE STUDY

+67% organic traffic for Labelcart ecommerce

AZIENDA:Labelcart

CATEGORIA:Manufacturing Industry

Labelcart is a company that manufactures custom adhesive labels and sells them online through a B2B e-commerce platform.
With 40 years of experience in adhesive materials, it has been working with Cdweb since 2006: from day one, they believed in us and in e-commerce, and we built a relationship based on harmony and collaboration.
For us, that’s the foundation for achieving the best possible results on the web.

RESULTS

The lead generation strategy for e-commerce carried out (and still ongoing) for Labelcart has delivered excellent results. In one year of work:

+67% in organic traffic;
+18% in online revenue and average order value;
+20% in purchases from users coming from organic traffic.

* Data: 2016 vs previous year.

CUSTOMER SATISFACTION

“A serious agency with staff who are always incredibly helpful and kind. Thanks also to them, with whom I’ve been working for over 10 years, my online business is constantly growing. Excellent value for money.”

— DARIO VIECELLI

THE CHALLENGE

The main goal for LabelCart was ranking on search engines with the industry’s main keywords, in order to increase brand awareness as a key player in online adhesive label sales, leading to increased user traffic and conversions.
The e-commerce website redesign was developed with a user-friendly approach to improve the customer journey and boost online sales.

THE PROJECT

SEO and lead generation for ecommerce. E-commerce website development, Web Design and Web Application

The partnership between Cdweb and LabelCart has been going on for quite some time now: the first SEO strategies planned for the company in fact date back to 2006. Over the years, Cdweb has focused its SEO activities on keywords with a high conversion rate, both unbranded (generic industry terms such as “adhesive labels“) and branded (terms related to the main brands sold by Labelcart: Avery, Tico and Zweckform).

In 2015, Cdweb also oversaw the restyling of the Labelcart.it website: thee-commerce now presents the company’s rich catalogue in a clear and functional way, highlighting current promotions and best-selling products. The guided search allows the user to find products in just a few steps, limiting the site’s bounce rate to a minimum and maximising online sales.

Do you want to achieve these results too, just like Labelcart did?

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Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project