1. COMPETITOR ANALYSIS & KEYWORD STRATEGY
The first step of the project for Landoor was the study of the starting scenario, in which we analysed the target market and the positioning of the main competitors, identifying their strengths and their web marketing strategies.
As a second step, we created the keyword strategy, i.e. we identified the main keywords on which to position ourselves, choosing the ‘top’ keywords for the translation sector.
2. SEO OPTIMIZATION & LOCAL STRATEGY
After defining our digital strategy, we started theonsite optimisation of Landoor’s site, starting with the various target sectors(commercial, medical, financialtranslations, etc.).
We then proceeded with the optimisation of the institutional pages, such as the News or ‘About Us’ page of www.landoor.com.
Right from the start, the results obtained with keyword positioning were excellent, and not only that: already in the first quarter, organic traffic from search engines increased by 49% compared to the previous year.
Finally, on a local level, theoptimisation of Landoor’sGoogle My Business tab also helped with positioning and now boasts more than 1,700 views per month .After defining our digital strategy, we started theonsite optimisation of Landoor’s site, starting with the various target sectors(commercial, medical, financialtranslations, etc.).
We then proceeded with the optimisation of the institutional pages, such as the News or ‘About Us’ page of www.landoor.com.
Right from the start, the results obtained with keyword positioning were excellent, and not only that: already in the first quarter, organic traffic from search engines increased by 49% compared to the previous year.
Finally, on a local level, theoptimisation of Landoor’sGoogle My Business tab also helped with positioning and now boasts more than 1,700 views per month .
3. CRO OPTIMIZATION
At the same time as onsite and offsite SEO optimisations, we provided guidance on the creation of ad-hoc content and the improvement of call-to-actions in order to increase conversions.
