1. Market analysis and strategy
The project started from the brief with Linea Tecnica in which we identified the company’s ideal customer, the advantages of the solutions offered and therefore the unique value proposition to be used in future online and offline communications. This allowed us to explain to the client how to set up a targeted and useful strategy to intercept truly interesting contacts.
2. Landing Page and CRO
We trained the Linea Tecnica team in the selection and optimisation of content for the landing page dedicated to the webinar event. Together, we defined call to action and targeted messages for lead generation, with the aim of maximising the number of qualified contacts.
3. Editorial plan for LinkedIn and newsletter
We guided the Linea Tecnica team in drawing up an editorial plan of posts for LinkedIn and a newsletter that would address the ideal customer and the problems they may have and could solve with the machinery and products distributed by Linea Tecnica.
4. Webinar Funnel
The lead generation process for the webinar was co-created with Linea Tecnica, combining our operational support with a training approach. The main activities included:
- shared definition of key content for the webinar (title, outline of points to be covered, etc.);
- training assistance for the publication of the event;
- training on the use of LinkedIn Sales Navigator to engage industry decision makers;
- training for webinar slides, including business hooks, and presentation.
… and much more, always in ‘done with you’ mode, ensuring that the client acquired practical skills at every stage of the project.
Results
The project ended with extremely positive results: more than 100 target subscribers and qualified leads generated by marketing, which were subsequently transferred to the Sales team for further development and establishment of the brand as a strategic and quality partner.
