CASE STUDY

International visibility for a highly specialized industry

AZIENDA:Pozzoli SPA

Pozzoli (pozzolispa.com) Spa is a well-established Italian company in the high-end packaging sector, with international clients in the cosmetics and perfumery, beverage, fashion, and entertainment industries.

RESULTS

Internationalization of companies

Italian company in the high-end packaging sector

The SEO strategy led to a stable presence on the first page of Google in French in just 10 months.

1°

Positioning

Stable presence on the first page of Google in French for key keywords in the luxury packaging sector.

In just 6 months

+10

Leads

Several qualified sales inquiries in French that led to interesting negotiations.

In just a few months

CUSTOMER SATISFACTION

Excellent professionals who truly care about the client’s needs and structure every project to achieve the best possible results. Working with them is always a pleasure!

— Daniela Sapone

THE CHALLENGE

The company aimed to increase inquiries from qualified buyers in the French-speaking market, particularly in the cosmetics and beverage sectors.

In a highly specialized B2B context, with diverse stakeholders (marketing, R&D, procurement), it was essential to improve visibility and build clearer, more effective digital journeys.

THE PROJECT

1. POSITIONING AND LOCALIZATION FOR THE FRENCH MARKET

We developed a dedicated content structure for the French market, with vertical pages for the main industries served:

Cosmetics and perfumery
Fashion and accessories
Wines & spirits

The content was revised to highlight the uniqueness of the offering and improve organic positioning.

2. TECHNICAL MULTILINGUAL OPTIMIZATION

The website’s technical structure and language version management were improved, strengthening its presence on search engines.

3. CONVERSION RATE OPTIMIZATION (CRO)

Strategic content (homepage, contact page, case studies) was redesigned to encourage user inquiries. The tone of voice was made more direct, clear, and action-oriented, in line with the brand’s premium positioning.

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