CASE STUDY

Web marketing strategy for the B2B education sector

AZIENDA:Reconsulting

CATEGORIA:Other sectors

Reconsulting is aB2B training and business consulting company, accredited by the Lombardy Region to conduct training courses, established in the region and with over 10 years of experience.

RESULTS

The web marketing strategy for the B2B training sector implemented for Reconsulting, which included SEO and SEM activities, delivered excellent results. In one year:
+59% organic traffic;
+50 quality keywords on the first page;
+43% conversions;
+117% revenue.

* Date: 2018 vs 2019.

CUSTOMER SATISFACTION

“Cdweb handled the redesign of our website and continues to manage its indexing and Adwords campaigns.

Our partnership with them has lasted for quite some time and is built on three key elements: professionalism, results, and trust.

Cdweb has never promised us miracles, only concrete results—and they have always delivered.”

— LUCA RE

Screenshot 2020 04 16 consulenza e formazione aziendale milano reconsulting e1587052921658

THE CHALLENGE

In the B2B training sector, competition is always intense—especially in the Milan area, where Reconsulting aimed to establish its position.
For this reason, the web marketing strategy was designed with the primary goal of standing out in the market and differentiating from competitors.

We focused on improving brand awareness and online visibility through a website redesign optimized to boost conversions.
Secondly, a targeted SEO strategy was implemented to achieve organic ranking, support lead generation, and increase qualified traffic to the site.

THE PROJECT

GOOGLE ADS LEAD GENERATION, SEO, DEVELOPMENT (Web design and Landing pages)

The web marketing strategy for the training sector applied by Cdweb for Reconsulting moved in three directions

– website optimisation to improve its positioning on search engines, for which the best sector keywords were analysed and selected on the basis of the services offered (SEO activity);

– web design dedicated to the development and restyling of the site to make it responsive and mobile friendly and optimise it to improve conversions

– creation of lead-focused AdWords campaigns, linked to landing pages created by Cdweb and linked to set targets to increase the number of contacts and course enrolments (SEM activity).

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