CASE STUDY

Digital Marketing for the Energy Sector

AZIENDA:Rivalue

CATEGORIA:Other sectors

Rivalue is a software for calculating energy needs.
We redesigned Rivalue’s website—an initiative that brings together three leading brands in energy efficiency: Alpi Fenster, Hoval, and Rockwool—to enhance its lead generation.
From design to SEO positioning, from Italian to German language: a 360° digital marketing intervention in the energy sector.

RESULTS

In addition to receiving positive feedback for its visual design, the website’s restyling and transformation into an energy-saving portal led to a steady increase in contacts, both from private individuals interested in energy-efficient solutions and from companies looking to join the project.

As for SEO results, Rivalue.it now generates high-quality traffic and ranks on the first page of organic search results for several top keywords such as “energy saving calculation”, “energy saving software”, and “building energy retrofitting”.

THE CHALLENGE

By means of site development, CMS and SEO activities, visibility was to be given to the ‘Rivalue’ project, energy-saving calculation software developed by the joint venture between Rockwool, Hoval and Alpi Fenster.

THE PROJECT

Website SEO positioning and development (Web Design and Web Application)

The objective entrusted to Cdweb was the creation of a portal that would present not only the software for calculating energy requirements, but also useful information on energy-saving issues and on the three companies united in the company (Alpi Fenster, Hoval and Rockwoole), and at the same time generate leads. Cdweb took care of the creation of this new concept for the Rivalue.it website, drawing inspiration for the graphics from the most modern layouts and integrating them with graphic and chromatic elements to support the brand identity.

At the same time as launching the new version of the site, Cdweb also started SEO activities for Rivalue.it, taking care not only of the set-up phase, but also constantly monitoring changes in search engine positioning.

The site was produced in Italian and German.

The implementation of a customised CMS is also worth mentioning.

The creation of a landing page was aimed at activating an AdWords campaign with different Search and Display ad groups (both institutional and promotional).

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