CASE STUDY

Digital Marketing Nutraceutical Sector

CATEGORIA:B2B medical sector

With production facilities in the United States, the United Kingdom, and Switzerland, SFI Health Solutions is a Swiss multinational specializing in CDMO services: design, manufacturing, and distribution of pharmaceutical and nutraceutical products on behalf of third parties.

RESULTS

The pharmaceutical digital marketing strategy specifically designed for a nutraceutical CDMO like SFI Health Solutions led, in just 6 months, to:
25+ top industry keywords with high traffic on the first page.
In 6 months, the number of Sales Qualified Leads quadrupled across 4 languages, along with increased brand awareness.

* Data from October 2021 to March 2022

CUSTOMER SATISFACTION

“… Thanks to the project carried out over the past 6 months, we managed to rank for industry keywords not only in Italian, but also in English, German, and French; we were able to generate prospective contacts who, as the project progressed, became increasingly aligned with the client profile we are looking for.

Cdweb’s work was very professional: we were guided and supported through regular weekly meetings and monthly recaps with international reporting to involve the global team as well.”

— Sabrina Consonni

THE CHALLENGE

The CDMO sector is a niche market, yet highly competitive and characterized by long lead generation cycles.

The SFI Health Solutions division needed support to improve its brand awareness and, at the same time, lead generation in the EMEA market (Europe, Middle East, and Africa), leveraging the new website, which had recently undergone rebranding.

THE PROJECT

Alla base di ogni nostra strategia, incluse quelle di digital marketing per CDMO nutraceutico, c’è sempre un’analisi dettagliata della concorrenza.

Individuati i principali competititor online di SFI Health Solutions, abbiamo passato al setaccio le loro tracce digitali, approfondendo i punti di forza della loro presenza sul web.

Abbiamo quindi stilato un elenco di keywords di settore ad alto traffico e con potenziale di conversione, dapprima in inglese e poi in italiano, tedesco e francese.

2. SEO OPTIMIZATION IN 4 LINGUE

La parte prettamente operativa del progetto ha previsto un’ottimizzazione intensa dei contenuti del sito, con un occhio di riguardo alle pagine dedicate ai servizi, ai casi studios e – non da ultimo – ai prodotti private label, aggiunti al sito di SFI Health Solutions in un secondo momento.

L’ottimizzazione è stata eseguita prima per l’inglese, lingua di riferimento per il mercato EMEA, e poi declinata anche in italiano, tedesco e francese.

3. CRO OPTIMIZATION

Le nostre strategie digital non sarebbero complete senza un’ottimizzazione CRO del sito, perché non è importante solo portare traffico, ma anche che i nuovi visitatori si trasformino in prospect: abbiamo dunque migliorato call to action e messaggi del sito, al fine di aumentare i Sales Qualified Leads.

Do you want to achieve these results too, just like SFI Health Solutions did?

Tell us about your challenges and let’s find out together how we can help you

Take the first step: book a call!

Real stories from real clients

Find out why over 94% of clients renew their contract with us after the first year of work and recoup their investment with us just a few months after the start of the project