CASE STUDY

FIRST ON GOOGLE + LINKEDIN WINNING in less than 1 year

AZIENDA:SMR Metalli

CATEGORIA:Manufacturing Industry

SMR Metalli operates in the field of recovery and trading of ferrous materials and the disposal of metals, scrap, and industrial waste. SMR Metalli has extensive experience, particularly in the sale of ferrous metals, which—combined with an efficient working method—allows the company to offer a high-quality service that, in 2021, recorded 2,415,710 kg of recovered and processed material.

In less than a year, Cdweb launched a SEO-SEM strategy, supported by a “LinkedIn Funnel” strategy, focused on generating qualified leads, by creating the company page on LinkedIn from scratch—still an underutilized platform in this sector.

RESULTS

In less than a year of work, with a B2B digital marketing strategy tailored to the metal recovery sector, SMR achieved:

first position ON GOOGLE for all key industry keywords + NEW HIGH-QUALITY CONTACTS, gaining visibility from scratch on LinkedIn within niche markets.

CUSTOMER SATISFACTION

“Since we started working together, I’ve been able to increase inbound contacts to my company and establish several new relationships with potential clients. We’ve significantly boosted our company’s visibility across various social media networks and on Google.”

“I would recommend Cdweb because, after the results we achieved in such a short time, I’m satisfied. I believe it’s important to rely on true professionals to strategically and effectively launch your initiatives.”

— SIMONE COMPAGNO

THE CHALLENGE

SMR Metalli’s need was to gain visibility from scratch on Google in order to acquire new clients and increase the targeted brand visibility on LinkedIn, to connect with large, relevant companies.

THE PROJECT

2. SEO OPTIMIZATION & LOCAL STRATEGY

Prima di impostare la strategia SEO, abbiamo svolto un’analisi preliminare dei competitor e delle keyword utilizzabili, studiando il mercato di riferimento, il contesto e il posizionamento online dei concorrenti di SMR Metalli e setacciando tutte le possibili strategie marketing B2B per il settore del recupero metalli. Abbiamo poi ideato una keyword strategy, individuando le parole chiave di settore utili a convertire gli utenti sul sito.

2. SEO OPTIMIZATION & LOCAL STRATEGY

Secondly, our SEO agency, in the operational phase , optimised the site, both in terms of key messages and content, with the aim of increasing the conversion rate. First, we focused on the services pages, and then moved on to the rest of the site. We positioned the Google Local Business tab so as to also have visibility in local searches.

3. CRO OPTIMIZATION

The site content was optimised with the aim of making the site more user friendly and providing clear information to users. In addition, we have included call to action and targeted messages within the pages for lead generation in the metal recovery sector, i.e. to generate as many contacts (future customers) as possible.

4. LINKEDIN FUNNEL

Parallel to SEO optimisation, we created the LinkedIn company page from scratch, writing the editorial plan, which included creating a questionnaire to send to contacts, and sponsoring the posts. This contributed to SMR’s visibility in Italy and to obtaining new targeted leads.

… and much more….

The end result was very satisfying: key leads obtained by SMR’s marketing department and subsequently passed on to Sales.

Do you want to achieve these results too, just like SMR Metalli did?

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