CASE STUDY

Inbound marketing online: esempio PPC e SEO per associazioni

AZIENDA:Swiss Chamber

CATEGORIA:Other sectors

True visibility is strategic: our work as a B2B digital marketing agency in Lugano for the Swiss Chamber of Commerce in Italy increased organic traffic in both Italy and Switzerland in a selective and intelligent way, leading to concrete and measurable results.

Swiss Chamber (www.swisschamber.it) experienced a clear improvement in the visibility of its website, which is now ranked on Google not only for brand-related searches but also for individual services offered. As a result, the Swiss Chamber of Commerce in Italy recorded an increase in web inquiries for specific services.

Landing pages and AdWords campaigns also delivered positive results: both membership requests and general inquiries increased.

RESULTS

SEO for the Swiss Chamber of Commerce

Increased visibility and increased demand for services

A specific B2B digital marketing strategy that has delivered significant results in just 3 months.

+26%

Impressions

Of organic traffic from Italy

In just 3 months

+57%

Impressions

Of organic traffic from Switzerland

In just 3 months

+140%

Contacts

Of services requested

In just 3 months

2018 vs. 2017 data.

CUSTOMER SATISFACTION

“We are satisfied with the cooperation with Cdweb.

Compared to previous initiatives that had not brought concrete returns, with Cdweb we have succeeded in the difficult task of making contact with German-speaking Swiss SMEs, and the results we have seen encourage us to continue.

— ALESSANDRA MODENESE KAUFFMANN

THE CHALLENGE

The objectives identified for the Swiss Chamber’s online inbound marketing strategy were mainly threefold: increasing the number of membership applications to the Chamber, promoting the various professional services offered to Swiss and Italian companies, and at the same time strengthening the new Swiss Chamber brand, in terms of awareness and authority (brand awareness), and promoting the rental of corporate events space in Milan.

THE PROJECT

SEO, SEM, PPC Campaign

The digital strategy implemented by Cdweb for Swiss Chamber moved in two directions.

– Optimisation of the website: in order to improve its positioning on search engines, a careful keyword selection exercise was carried out with the aim of appearing in SERPs with both branded and unbranded keywords. Based on the selected top keywords, SEO-oriented content was created.

– Creation of landing pages and ADS campaigns: the landing page created by Cdweb on the one hand aimed at communicating the philosophy of the Swiss Chamber of Commerce in Italy, while on the other hand it drew the user’s attention to the services offered to the public and the advantages of becoming a Swiss Chamber member, enticing them to request information.

The creation of the landing page was aimed at activating an AdWords campaign using Search and Display ads to advertise the services offered by Swiss Chamber for companies and professionals in the Swiss and Italian markets.

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