CASE STUDY

Performance marketing case study: SEO and SEM in business services

AZIENDA:TDR Traduzioni

CATEGORIA:Other sectors

A translation and interpreting agency with 30 years of success in the industry, TDR Traduzioni has been offering proofreading, translation and interpreting services in all languages of the world since 1995, guaranteeing quality and professional services.

RESULTS

In just 4 months, TDR Traduzioni achieved:
+17% organic traffic;
+70 industry keywords on the first page;
+90% conversions from ADS campaigns;
-55% cost per conversion;
-15% budget spent.

* Data: June–September 2017 vs the same period of the previous year.

CUSTOMER SATISFACTION

“Cdweb has been taking care of our online visibility for a few years now, helping us to acquire several customers, including important ones.

I certainly wouldn’t recommend them to a competitor of mine!”.

— TIZIANA DE ROSA

THE CHALLENGE

TDR had three main goals: stand out from numerous competitors and strengthen its brand identity, promote its translation and interpreting services, and increase the number of quote requests.
To make this happen, it was essential to be highly visible and present in the SERPs with as many search keywords as possible.

THE PROJECT

SEO, PPC, development (Web Design and Web Application)

The performance marketing strategy adopted for TDR involved three types of intervention.

Positioning and optimisation of the website on search engines: to improve its visibility, a careful analysis and selection of sector keywords was carried out. Branded and unbranded keywords were chosen, combined with the types of services offered, such as financial translations, and with the different target sectors.
On the basis of the selected keywords, SEO-oriented content was created that facilitated the positioning of the site.

Creation and management of the AdWords campaign: the objective of the campaign was to be in the top positions of the paid results and to increase the number of contacts. Through a series of A/B tests, the campaign was constantly optimised both in terms of budget and conversions.

In order to increase the number of contact requests, ad hoc CTAs were planned and inserted within the site.

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