1. Market Analysis and Strategy
Cdweb undertook an in-depth analysis of the market and competitors, outlining a strategy to penetrate a sector dominated by large banking institutions. The aim was to consolidate Unifiedpost as a reliable and innovative player in payment services.
2. Landing Page and CRO
The content to be published on the landing page dedicated to the webinar event was selected and optimised, including call to action and targeted messages for lead generation, i.e. to generate as many contacts (future customers) as possible.
3. LinkedIn ADS
In parallel, we implemented LinkedIn campaigns that contributed to the visibility of Unifiedpost Italia and to the acquisition of new target leads and webinar registrants.
4. Webinar Funnel
Our lead generation work for the webinar, which was aimed at bringing in not only a good number of subscribers but also, and above all, target subscribers, moved on several fronts
- definition, together with Unifiedpost, of the core content of the webinar (title, outline of points to be covered, etc.);
- support in the creation of the dedicated landing page (CRO activity);
- preparation of an editorial plan to promote the webinar, including articles, posts for social media and newsletters;
- assistance in publishing the event on other channels;
- LinkedIn campaigns to sponsor the webinar
… and much more.
The end result was very satisfying: over 150 target subscribers, key leads generated by marketing and subsequently passed on to Unifiedpost Sales.
