1. COMPETITOR ANALYSIS & KEYWORD STRATEGY
The first step in Vision Engineering’s project was the study of the starting scenario, with theanalysis of the maincompetitors, their strengths on the web and the strategies implemented for their positioning.
From this analysis, we drew useful information for the subsequent keyword strategy, with the confirmation of the sector’s ‘top’ keywords and the identification of some very interesting niche keywords.
2. SEO OPTIMISATION & LOCAL STRATEGY
After defining the way to implement our digital strategy, theonsite optimisation of www.visioneng.it was started, starting with the application pages and then proceeding to the product pages. Excellent results were obtained with the positioning of relevant keywords already in the first month. On a local level, the optimisation of Vision Engineering Italia’s Google My Business tab, which now boasts almost 1,500 views per month, also helped the site’s positioning.
3. CRO OPTIMIZATION
Parallel to the SEO optimisation work and the work to improve the technical part of the site, guidance was also given for the creation of ad hoc content and the improvement of messages and call-to-actions, with a view to increasing conversions.
