Improve your team’s digital skills and make them the driving force behind your company’s web marketing.
Advanced digital skills are now necessary for corporate marketing and communication.
The support of a good web agency may no longer be enough. It may be necessary to have internal resources trained in digital marketing, able to evaluate the proposals of the external agency and integrate them into business strategies.
That is why we have designed an exclusive training program, reserved for our clients and aimed at making internal teams more competent and autonomous, so that they can help achieve brilliant results more quickly.
Because our only goal is your success.

Exclusive digital training tailored for corporate client teams
In contrast to purely theoretical courses, our digital marketing training is characterised by a distinct concreteness, aimed at achieving business results for the individual company.
We aim to empower our ‘learners’ so that they then have competent partners to talk to.
The content of the lessons comes from the daily practice of our agency and is based on real cases and constant updating, which is indispensable in an ever-changing field.
We supplement the lessons with a period of ‘on-the-job’ coaching to allow your team to consolidate what they have learnt in the classroom and experiment with techniques and campaigns in practice.
It is not just operational training: we pass on to you a validated method – the Search Marketing Design® – that will enable your company to position itself online without wasting resources.


Training courses tailored to companies …
We do not have a standardised course catalogue, but we build your course around your characteristics and those of the industry you operate in.
We know your business and the challenges you face on the web and we focus our training on those. Because an ICT company has different problems and objectives from those of a pharmaceutical or Horeca company.

… and on the recipients' needs!
We start with the profile of your team members and their skill level to ‘tailor’ the most suitable training.
We can provide specialised technical expertise with vertical lessons on a specific topic, e.g. SEM campaign management or LinkedIn presence.
Or help make general digital marketing activities more effective with a horizontal course on Search Marketing Design.

Your choice: individual training, in person or remotely
Lessons are always in Italian and you can choose the most suitable timing and format: individual, in-person or distance learning.
We have spacious and well-equipped classrooms at our premises, designed for group training, but we are also ready to offer you qualified training at a distance, from the office or from home for those in smart working.
We provide both intensive 4-hour masterclasses and more structured courses according to your requirements.

Training on the Da Lead a Vendita method
Do you have difficulty converting leads into customers? Our training on the From Lead to Sale method will help you to better manage the leads generated, facilitating the sales process.
Find out how it works.
We help you to:
- implement a shared method within the company;
- recognize the negotiations with the greatest potential;
- avoid unqualified contacts.
- improve the closing rate and profitability.
Why choose us? Because we can offer you a proven method that allows you to structure your sales process and guarantees concrete and measurable results.
Read our article on B2B sales strategies and how to improve negotiation success rates!

Join the Lambrate Digital Lab community
Our training proposal is enriched with the Lambrate Digital Lab meetings: a series of events hosted in our premises or online, where entrepreneurs, managers and experts can share their ideas and experiences on web marketing.
Launched in 2019, the lab has hosted more than 20 meetings and 12 webinars with more than 2,000 participants.

Some companies for which we have generated only high-quality leads
Video Pills
How to tell if SEO is working?
Ranking a site on search engines is not immediate and it usually takes time to see the first results.
Business KPIs: which success KPIs to monitor in Digital Marketing
Defining the objectives of the Digital Strategy is crucial for measuring its effectiveness.
How to find new B2B clients online and increase sales?
Seventy per cent of a user’s customer journey is digital, and one in two companies carries out most business orders online.
Search Marketing Design: our book
To excel in an ever-changing market, one needs to have a clear vision, the ability to be found by one’s customers, and the competence to filter the digital fashions of the moment and choose those that suit our purposes.
Search Marketing Design is “an invitation to seize the opportunities of the digital market, focusing on what makes the most sense, on relevance, leaving behind pre-packaged tactics and formulas”,
Alberto Mattiello(Lecturer Digital Marketing Università Bocconi)
