B2B Digital Marketing for ICT sector
Importance of marketing for B2B in the ICT Sector
Discover the keys to unlocking B2B digital marketing success in the ITC sector. Our b2b digital company offers essential strategies and insights tailored for software companies aiming to thrive in the competitive digital landscape.
Dive into proven tactics for SEO, content marketing, and lead generation to elevate your online presence and drive growth.
Importance of marketing for B2B in the ICT Sector
For the ICT sector, web marketing is not just a tool; it’s a necessity. Companies in the ICT space need to communicate complex technical information in a way that is accessible and engaging to both industry experts and laypeople. Digital marketing in the ICT sector serves several vital purposes:
Reaching a Tech-Savvy Audience: The audience in this sector is comfortable with technology and often seeks information online. Web marketing allows companies to meet these potential customers where they already are on the Internet.
Demonstrating Technical Expertise: Through content marketing and SEO, ICT companies can showcase their knowledge and expertise, building trust and credibility with their audience.
Staying Competitive in a Rapidly Evolving Market: The ICT sector is continuously evolving. Effective web marketing strategies enable companies to quickly adapt to market changes, promote new technologies, and stay ahead of competitors.
Global Reach and Scalability: The ICT sector often operates on a global scale. Web marketing provides a platform to reach an international audience efficiently and cost-effectively.
How can we help you?
We combine strategy and personalisation to boost your online presence, improve your website’s performance and transform digital tools into effective generators of results.
Increase visibility and contacts from the website
We bring the customers that really matter to your site, turning online visibility into real B2B business opportunities.
Advanced funnel for LinkedIn and social
We help you generate qualified leads with LinkedIn and social: a targeted funnel to attract, engage and convert key decision makers in B2B.
From Lead to
Sale
We help you turn leads into customers with a structured and measurable process.
We understand the dynamics of B2B companies because we experience them first-hand
Our marketing is not just based on theory, it is developed in practice. We attend our clients’ trade shows, familiarise ourselves with their production processes and closely observe the dynamics of their target market.
This is how we develop effective strategies.
So, if you’re looking for an agency that understands the B2B industry because they live it, you’ve come to the right place.
Case Study Digital Marketing for successful ICT
Read the testimonials of our satisfied customers
Find out why over 94% confirm their assignment at the end of the first year of work!
+ 31% conversions in 6 months (SEO) & over 350 B2B leads (FUNNEL WEBINAR)
Eidosmedia is an Italian multinational software company
Massimo Barsotti
Increase in demo requests by 20% per year
Board is an all-in-one Decision-Making platform
Andrea Alfieri
Over 213 qualified lead sales in 12 months
Multinational company specialized in the management of business expenses
Rosa Castellnou Tomas
62% more contacts in a quarter
Italian company specialized in the design and production of systems
Davide Lucente
READ THE CASE STUDIES1.
The marketing mix and cost per lead: the important variables
The way of doing digital marketing in the ICT sector has changed a lot in recent years and, consequently, the marketing mix of ICT companies must also change, evolve and expand, always in accordance with the results of a careful study on the buyer’s journey, i.e. the path that takes the user from a simple visitor to a customer.
Of course, expanding the marketing mix requires the availability of an adequate budget, but it is always necessary to focus not on the cost of the campaign, but on the cost per lead. If you can achieve a low cost per lead and at the same time improve the quality of the leads you receive, then the budget you allocate may also be relevant, because it will lead to a return in terms of sales.
2.
Storytelling and evangelization: ICT education is fundamental
Precisely by studying the buyer’s journey and analyzing customer responses to the proposed products and services, it is clear how necessary a work of evangelization is, especially towards those SMEs that do not have a great vocation for innovation. Entrepreneurs must therefore be guided, it is necessary to clearly explain to them what the advantages of a specific product or service are and what the technological train they risk missing if they do not approach new technologies now.
This need for evangelization can be satisfied through the production of articles on the company blog, newsletters and podcasts, in synergy with the attempt to then bring the relationship from online to offline, transforming it into a human relationship of trust and collaboration.
To develop the entire process, being supported and followed by a specialized digital marketing agency in the ICT sector can be the winning card.
3.
CRM software and lead scoring: how to talk to the right people
Intercepting and communicating with the right figure within the company is essential for the success of a good strategy and for finding new customers online. The most effective system for doing this involves the use of good CRM software for lead and customer management together with a lead scoring system that allows each contact to be assigned a score determined by several important factors: position in the company , type of request sent, actions performed on the website, frequency of visits, sector of activity, type of company and more.
Precision in identifying the target, study of buyer personas and the customer journey, conscious use of storytelling for dissemination and evangelization purposes towards new technologies are therefore all fundamental elements for the generation of qualified leads in the ICT sector.
Digital Marketing FAQs for ICT sector
- What are the challenges of digital marketing in the ICT sector, and how can they be addressed?
The challenges of digital marketing in the ICT sector include rapidly evolving technologies, high competition, reaching the right audience with technical content, and demonstrating the unique value of complex solutions.
To address these challenges, companies can focus on staying ahead with continuous learning and innovation, differentiating themselves through unique selling propositions, utilizing targeted marketing strategies to reach specific segments, and simplifying technical information through engaging content. Additionally, leveraging analytics for data-driven decision-making can help refine strategies and improve outcomes.
- What role does content marketing play in the ICT sector's digital marketing efforts?
In the ICT sector, content marketing plays a crucial role in digital marketing efforts by educating and informing the target audience about complex technologies in an accessible manner. It helps in establishing thought leadership, enhancing brand credibility, and building trust with potential customers.
Through high-quality, relevant content, ICT companies can effectively communicate the benefits and applications of their products and services, driving engagement, generating leads, and ultimately facilitating conversions. Content marketing also supports SEO strategies, increasing online visibility and attracting organic traffic to the company’s digital platforms.
- How important is SEO for ICT companies, and how can it be optimized?
SEO is critically important for ICT companies as it enhances their online visibility, making it easier for potential clients to find their products and services in search engine results. It drives organic traffic to their websites, which can lead to increased leads and conversions.
To optimize SEO, ICT companies should focus on creating high-quality, relevant content that addresses their audience’s needs, researching and targeting specific keywords related to their industry, optimizing website speed and mobile responsiveness, and building a healthy profile of backlinks from reputable sites. Additionally, staying up-to-date with search engine algorithms and utilizing local SEO strategies (if applicable) can further improve their SEO performance.
