SEO and CRO
More visibility and more conversions: these are our results!
Having a business website is not enough in B2B to generate valuable leads and convert them into customers. The key to achieving tangible results is optimising site visibility in search engines and creating a user experience that turns visitors into qualified leads. Cdweb’s integrated SEO and CRO approach helps you to achieve precisely these goals.
This is how we work!
We start with an SEO analysis to improve your visibility on search engines.
First, we ensure that your site can be easily found on search engines such as Google and Bing, and detected by new AI tools such as Search ChatGPT and AI Overview.
This involves optimising your content and technical structure so that your site appears at the top of Serp results when potential customers search for products or services like yours.
What we do
- We identify strategic keywords for your industry (those that attract interested customers, not time wasters).
- We optimise site pages to improve their ranking on Google.
- We create valuable content that answers the questions and meets the needs of your audience.
The result is that your site will be visible to people looking for solutions in your field. This will increase your organic traffic.
CRO to turn visitors into useful contacts
Increasing traffic is only half the job. The real challenge is convincing visitors to take an action: fill out a form, request a demo or information, download a piece of content, or sign up for a newsletter.
What we do
- We analyse user behaviour on your site to identify any critical issues (e.g. pages with high abandonment frequency).
- We optimise contact forms, making them simpler and more attractive.
- We create effective call-to-actions (CTAs) that guide the user to the desired action.
- We design conversion-focused landing pages with clear messages and intuitive design.
Result: more visitors will leave their contacts, turning into leads to be nurtured and converted into customers.
An integrated approach for concrete results!
Combining SEO and CRO maximises the return on investment for your site.
The main tangible results we offer are increased qualified traffic and conversion rate.
Real stories from real clients!
Why do more than 94% of our clients renew their contracts with us after the first year? Because they were able to recoup their investment whitin a few months of starting our consultancy. Hear it directly from them.
994 international leads in 9 months
Campaign per Automation Industry
Federica Maritano
Global Marketing Manager di Ewellix
+221% more contacts in 6 months
Digital strategy for Building Automation
Dario Sala
Marketing Manager at Eelectron
+129% organic traffic in 6 months
Lead generation for the chemical industry
Frauke Neuberg
Marketing and Communication Manager at Klüber Lubrication
+20% purchases from organic traffic
Digital strategy for Metrology Solutions
Michelangelo Prendin
General Manager of Vision Engineering Italy
READ THE CASE STUDIES