Why choose Cdweb
Cdweb is a specialized B2B marketing consultancy boutique.
We work alongside industrial, manufacturing, and complex ICT/SaaS companies operating in highly competitive markets, with high-value sales and sophisticated decision-making processes.
We partner with a limited number of selected companies on high-impact projects, where marketing is a strategic growth lever — not a collection of operational tasks.
What sets us apart
- B2B specialization in complex industrial and technology-driven environments
- No-frills approach, essential and decision-focused
- Proprietary methodology, built over more than 20 years of hands-on experience
- Solid track record: dozens of case studies, video testimonials, and over 100 verified reviews
- Experience with entrepreneurial and corporate companies
- Mutual selection: a genuine commitment to growth is the fundamental requirement
Result: fewer disconnected initiatives, greater clarity on priorities, and marketing that is more consistent with positioning and business objectives.
An approach designed for complex B2B sales
In B2B, marketing doesn’t start with activities, but with positioning.
Before taking action, we focus on clarity: why a customer should choose you, in which contexts you are truly relevant, and what type of opportunities it makes sense to attract.
Without solid answers to these questions, increasing activities only means increasing scatter and inefficiency.
Our approach is sober and essential.
Often the first value we bring is removing, not adding: unnecessary initiatives, unclear messages, unrealistic expectations. Execution comes only afterward, when it aligns with the strategy.
We work in complex sales contexts, with long cycles, multiple stakeholders, and trust-based decisions. In these scenarios, standard models and pre-packaged funnels rarely work: a true understanding of the business, the market, and the decision-making process is required.
Result: a stronger decision-making process, more qualified negotiations, and real support for sales efforts throughout the entire sales cycle.
Who we work with
Our approach is designed for already established B2B companies.
It is not suitable for startups or individual ventures.
We work with organizations operating in complex markets that have a genuine desire to grow consciously, through strategic choices that are sustainable over time.
We are not the right choice for those who:
- looks for shortcuts or quick results
- wants a purely execution-focused provider, without any dialogue
- considers marketing a cost to cut, rather than an investment to manage
Result: more effective collaborations, aligned expectations, and sustainable projects over time, without wasted energy.
