+80% of contacts in one year
Tourism web marketing: SEO and lead generation for tourism
Azonzo Travel, is a Tour Operator specialized in tailor-made luxury travel, based in Milan and selling its services throughout Italy. Our mission: to implement a strategy that can increase qualified traffic, with a significant increase in brand awareness and visibility in a competitive sector such as online tourism.
RESULTS
In less than a year of work, with an SEO strategy and lead generation specific to the tourism sector:
+80% of contacts
+36.2% of organic traffic
+200 keywords di viaggi in 1 pagina
+50 keywords top of category in 1 game page
* Data 2019 vs 2018
With the project of Azonzo Travel we went into nominations at the UKSearch Awards 2019 and won the 1st prize.
THE
SATISFACTION
OF THE COSTUMERÂ
FABIO CHISARI
CEO of Azonzo Travel
“A very competent company in the world of digital marketing.
A sartorial reality able to perfectly understand the needs of the customer and to offer solutions focused and strongly oriented to the results. Very roast and no fluffy, Azonzo Travel is very happy with their work.
Finally, excellent empathy on a personal level, which does not hurt.”
THE CHALLENGE
THE SOLUTIONS
THE STRATEGY
We are a lead generation agency based in Milan that deals with digital marketing for our customers. The real challenge was to climb the SERP with many top-class keywords, considering the competition with the international Big of online travel, such as Expedia, Lastminute, Alpitour, travel forums, etc.
We decided to focus on SEO optimization (both informative keywords such as “travel information in Estonia” and targeted “tailor-made travel of tour operators” and generic keywords such as “tailor-made travel”) and CRO activities.
The most appropriate Search Strategy for Azonzo was decided after a meticulous investigation of the customer and the particular sector in which it operates.
Before starting to work on the site we have dedicated ourselves to benchmarking activities to analyze the existence, performance and activities on search engines of major competitors.
The next action was an intensive analysis of Keywords on Google and the relative volumes of traffic generated by individual keywords, followed by the implementation of a plan aimed at increasing conversions (Conversion Rate Optimization) and the optimization of the CTAs on the site.
THE PROJECT
THE SITUATION TODAY
First of all, we optimized the website for mobile without disrupting its structure.
In particular:
1. SEO activities
optimization of the site and individual pages and positioning on search engines based on the Keywords chosen by us.
2. Conversion Rate Optimization (CRO) Activities
call-to-action change and insertion, user experience optimization due to increased conversion rate.
3. Improvements to the site
mobile and responsive optimization and inclusion of the prestigious press review of Azonzo Travel.
Between 1 October 2018 and 30 June 2019
There were 52,984 registered users (194 users per day) and 1,762 total lead generation improvement conversions.
In the specific one, regarding the same period of the year precedence (1/10/17 – 30/06/18), an increase of +80% of the Users and a +36.2% of Organic Traffic is recorded.
Website placed on top of 200+ keywords on specific trips. Some examples:
• Trans-Siberian Moscow Beijing
• Greenland fjord cruises
• Antarctica trip
• Organized trip Iceland
• Organized trip India
• Easter Island tour operator
Website placed on the front page + 50 “top” keywords of category. Some examples:
• Organized trips (published in Google maps)
• Group trips
• Tailor-made tours
• Business travel / corporate travel
• Incentive travel
• Honeymoon tour operator
• Luxury travel
Make the first step with us
Tell us your challenges, we’ll find out if we can help you.
Real stories from real customers.
Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER
+994% Commercial Leads
Simona Maioli
MARKETING MANAGER OFDEXION ITALIA
+33% of conversions in one semester
Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS
+129% organic traffic in 6 months
Michelangelo Prendin
GENERAL MANAGER of Vision Engineering Italia
+20% of purchases coming from organic traffic
Dario Sala
MARKETING MANAGER EELECTRON
+221% of contacts in just 6 months
Massimo Barsotti
CMO OF EIDOSMEDIA
+31% of conversions in 6 months