Web marketing for electronics industry/ electrical engineering

 

+34% conversions in one semester

Once focused on photomechanics, since 1978 Bancolini Symbol has specialized more and more in the field of logistics electronics.

The strength of this brilliant company lies in its philosophy of innovation, which has allowed it to develop cutting-edge solutions over the decades and above all to offer a range of hardware/ software solutions at 360 degrees.

RESULTS

Our customer since 2018, in just one semester of intense work, thanks to a web marketing strategy for the electronic & electrotechnical sector, Bancolini Symbol recorded:

+ 34% of conversions
+ 10% organic IT traffic
+ 30 keywords high traffic front page

 * Data September 2020 – February 2021 VS September 2019 – February 2020

 

THE CHALLENGE

Web marketing for the electronics/ electrical industry offers a particularly complex scenario: in addition to the great competition on the national territory, you must also defend yourself from the big players of online sales.

The most important challenge of this project was therefore to identify the best keywords and search patterns, with which users research the products and services offered by Bancolini Symbol, improving their positioning, brand awareness and consequently the generation of new contacts.

THE PROJECT

1. TARGET DEFINITION AND KEYWORD RESEARCH

The starting point of every keyword research is definitely the precise definition of the target of our customer, to accurately identify the professional profile and research habits of users potentially interested in the services offered.

Then we started the search for keywords, finding thanks to the previous phase high-performance keywords in target, perfect for customer needs.

 

2. CONTENT ANALYSIS & OPTIMIZATION

The next step to increase the performance of our customer’s site was the optimization of the entire catalog of products & services offered by Bancolini Symbol: categories, subcategories and product sheets have been placed with SEO interventions on-site & off-site and the site is now on the front page with prestigious industry keywords such as industrial tablets, handhelds for deliveries, warehouse terminals, etc…

 

3. CRO OPTIMIZATION

Finally, to optimize the conversion possibilities, we improved the strategic Call To Action within the site.

You work in the electronic/ electrotechnical sector and you also want to get quality business contacts?

Tell us your challenges, we’ll find out if we can help you.

Real stories from real customers.

Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER

+994% Commercial Leads

Simona Maioli
MARKETING MANAGER of Dexion Italia

Lead generation for logistics sector

Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS

Lead generation for the chemical sector

Michelangelo Prendin
GENERAL MANAGER of  Vision Engineering Italia

+20% of purchases from organic trafic​

Dario Sala
RESPONSABILE MARKETING EELECTRON

+221% of contacts in 6 months

Massimo Barsotti
CMO DI EIDOSMEDIA

+31% of conversion in 6 months