SEO strategy & lead generation for the Italian and international market
+62% contacts in just 3 months
BMB Purification has been offering advanced solutions for industrial odor treatment thanks to their photocatalytic filters, for example, for over 10 years.
BMB combines the experience and professionalism of a team of experienced engineers in the field of purification, suction and filtration technologies. Since 2013, BMB has designed and built hundreds of industrial air purification plants in Italy and around the world, using cutting-edge technologies and paying particular attention to the environment.
RESULTS
Since the beginning of SEO, in August 2023, the digital marketing business has brought commercial contacts of the
+62%, in just 3 months from the beginning of the works.
THE
SATISFACTION
OF THE COSTUMERÂ
Elisabetta Rinaldi
CEO
“Before meeting cdweb marketing annoyed me, I thought marketing was just graphics or an attractive website and still an ancillary activity for an engineering business and industrial plants. In addition, with the previous agencies, in 10 years we had obtained no more than 10 contacts. Then I came across cdweb and in a few months we had an exponential increase in contacts from the site. Now I realize that marketing is fundamental to growth and above all it is an activity with a clear method, objectives and results.”
THE CHALLENGE
The need for BMB Purification was to increase visibility and presence on Google. All with the aim of obtaining contacts from both the Italian and the international market and consequently increase the number of sales.
THE PROJECT
1. COMPETITORS ANALYSIS & KEYWORD STRATEGY
To set up the SEO strategy, it is useful a preliminary analysis of competitors and keywords to use. So we studied the sector, the context and the online positioning of BMB and its competitors, and then went to the search and selection of potential keywords to increase the number of visitors and increase contacts from the site.
This analysis was made for both Italian and English.
2. SEO OPTIMIZATION & LOCAL STRATEGY
The second phase was purely operational. We worked simultaneously on the Italian and English languages. The product pages and the case studies and applications section have been optimized in the first place and then continue with the rest. We have placed the local business google tab so you have visibility even in local searches.
3. CRO OPTIMIZATION
The contents of the site have been revised in order to make the site easier to navigate and return immediate information to users. In addition, we have included call to action pages and targeted messages with the aim of generating the greatest number of leads.
Do you want to get these results as BMB Purification has already done?
Tell us your challenges, we’ll find out if we can help you.
Real stories from real customers.
Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER
+994% Commercial Leads
Simona Maioli
MARKETING MANAGER OFDEXION ITALIA
+33% of conversions in one semester
Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS
+129% organic traffic in 6 months
Michelangelo Prendin
GENERAL MANAGER of Vision Engineering Italia
+20% of purchases coming from organic traffic
Dario Sala
MARKETING MANAGER EELECTRON
+221% of contacts in just 6 months
Massimo Barsotti
CMO OF EIDOSMEDIA
+31% of conversions in 6 months