Digital Strategy for companies B2B Information Technology
+
Increased demo requests by 20% per year
Board is an all-in-one Decision-Making platform combined with Business Intelligence and Corporate Performance Management tools.
With Board it was an exciting job, in a field in which we measured ourselves with large competitors such as IBM, SAP, Oracle and companies that produce, for example, note expense management software etc. We believe that the true professionalism lies in the attention to detail: it was this patient work, face to face with the customer, that has placed Board on the front page for many research keywords, leading to a significant increase in conversions in more countries.
RESULTS
In one year of work, we have obtained:
+200 industry keywords in 1°page
considerable increase in qualified lead, useful for lead generation
+ 20% per year demo requests
* Data 2018 vs 2016
The corporate site has been positioned both for very competitive keywords, such as “business intelligence software”, and with keywords related to the company name “Board”, thus strengthening the value of the brand.
THE
SATISFACTION
OF THE COSTUMER CLIENTE
ANDREA ALFIERI
Marketing Director of BOARD InternationalÂ
“Cdweb has allowed us to greatly improve our visibility on the web quickly and at a reasonable cost, achieving a remarkable return in terms of inbound lead generation.
A very successful collaboration with a concrete and professional partner.”
THE CHALLENGE
We are a lead generation agency based in Milan that deals with digital marketing for our customers. The market for software that provides business intelligence solutions and enables detailed analysis of business performance is dotted with large competitors such as IBM, SAP, SAS, Oracle and Accenture. The objectives on which Cdweb is working for the Board customer are the lead generation to support the sales network in the different countries and the strengthening of brand visibility at international level in terms of both brand recognition and positioning on search engines for keywords highly competitive in different language markets.
THE PROJECT
1. SEOÂ
2. PPC (Search, Remarketing)
In early 2013, Cdweb was selected by the multinational Board to manage the indexing activities of the corporate website. The target of the transaction was the achievement of the top positions in the SERP for highly competitive keywords such as “business intelligence”, “business analytics software” or “corporate management system”, not only on search engines in Italian, but – being a company that operates worldwide, from the United States to China – also in English, German and French.
Take the first step now, thanks to the B2B digital marketing for companies, as Board has already done
Tell us your challenges, we’ll find out if we can help you.
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