Business and SME internationalization strategies with Digital

+79% international organic traffic in 6 months

Boldrocchi T.E. is an Italian multinational manufacturer of customized cooling towers.
For them we have created a multilingual website, launching its products on the German, Spanish and English markets, thanks to customized and effective internationalization strategies. The company, which operates in the b2b sector, is constantly expanding towards foreign markets.

RESULTS

In just 6 months, thanks to our experience in internationalization projects companies & SMEs, the results achieved were:

+79% organic traffic – English version

+30% organic traffic – Italian version

* Data first half 2017 vs first half 2016

Since the multilingual SEO Strategy developed for BTE has achieved significant results in the objectives set, the customer has decided to continue with the internationalization activities thanks to digital.

THE
SATISFACTION
OF THE COSTUMER 

LUCA PANTANO
CEO Boldrocchi T.E.

“Cdweb has done an excellent job of international positioning of our site in Italy and abroad, generating various business contacts.”

 

THE CHALLENGE

The SME internationalization digital strategy designed for Boldrocchi T.E. aimed to increase online visibility to bring qualified traffic to the site, increasing the number of quality contacts and sales internationally.

At first it was a matter of creating a multilingual site with an SEO perspective, optimized for conversions and to reach foreign markets of greatest interest to the customer.
After the development, 6 versions of the site were created, one for each linguistic area of interest, and an SEO strategy for the organic positioning of the English version was immediately developed.

THE PROJECT

1. Development (Web Design)
2. Multilingual SEO

Wanting to insert the customer in a sales network of foreign markets, the natural starting point of internationalization projects companies & SMEs is the development of a multilingual website (Web Design and CRO)paying particular attention to optimising content to improve search engine rankings. At a later stage we moved on to the SEO setup, first in Italian, then English, central to the Boldrocchi Group’s internalisation objectives.

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