Digital Marketing for B2B Electronics & Tech
+18% of Italian and foreign contacts in 1 year
Dos&Donts is an all-Italian excellence, specialized for thirty years in technological solutions for the control and safety of controlled contamination environments, especially in Pharma and Biotech, as well as other industrial sectors.
RESULTS
In just 1 year of work, with a strategy that combines international SEO and Digital Marketing for manufacturing industry, Dos&Donts recorded:
+ 35% organic traffic with over 30 keywords placed – Italy
+ 44% organic traffic with over 40 keywords placed – Abroad
+ 18% of Italian and foreign contacts
* Data 2019 vs 2018
THE
SATISFACTION
OF THE COSTUMER
MARIA PAOLA TASSAN
R. Marketing Dos&Donts
“We have been working with Cdweb for some years now and I must say that we are very happy with this collaboration,
our products are much better positioned on search engines and brand perception has certainly been helped by their business,
I believe we will continue to work together for several years. “
THE CHALLENGE
The sector in which Dos&Donts operates is a niche with high technological specialization, in which the quality of the solutions offered is not to be considered an optional, but a must. The main challenge for this project was to increase the visibility and brand awareness of Dos&Donts at an international level, highlighting its experience and expertise and attracting new opportunities for collaboration.
THE PROJECT
1. RESTYLING THE SITE
As for other projects we have followed, the work for Dos&Donts began with the complete restyling of the site, published in two languages (Italian and of course, English). The site has already been developed in an SEO perspective, to allow its good online positioning; in particular, messages and call-to-action were treated in detail, to push potential customers to direct contact.
2. SEARCH MARKETING DESIGN & COMPETITOR ANALYSIS
Following our method of Search Marketing Design, we continued with the analysis of the main online competitors of Dos&Donts, to identify the SEO strategy and possible areas of opportunities for Dos&Donts.
3. KEYWORDS STRATEGY & OPTIMIZATION
At this point, the insights emerged from the analysis of the competitors were integrated into the analysis of the content of the Dos&Donts website and an evaluation of the research carried out by online users; A group of top keywords have been selected not only to position the site on Google, but also to maximize the chances of conversion, such as: access control cleanroom, EX interlocking systems, automatic doors for sterile rooms and many others.
4. B2B ECOMMERCE & SEO
The project was completed by the creation of Dos&Donts Outlet: a B2B Ecommerce dedicated to the sale of electronic components, kits and accessories useful for environments with controlled contamination. The Ecommerce B2B (Electronics & Tech industry) has always been realized in two languages (Italian and English) and subsequently have been successfully started positioning activities for the main product keywords.
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Real stories from real customers.
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