B2B Digital marketing for SAAS companies
+
+ 31% conversions in 6 months with SEO strategy
+ 350 B2B leads with FUNNEL WEBINAR strategy
Eidosmedia is an Italian multinational software excellence company (SAAS company) with subsidiaries all over the world. Founded in Milan in 1999, it is best known for developing Méthode, a CMS adopted by Financial Times Le Figaro, The Wall Street Journal and Il Sole 24Ore.
RESULTS
In just 6 months of intensive work with a strategy of B2B digital marketing for SAAS companies, Eidosmedia has recorded:
+ 60% of keywords placed on Google US
+ 4% organic traffic
+ 31% conversions
* 15 Ottobre 2019 – 15 Gennaio 2020 Datas VS 15 Ottobre 2018 – 15 Gennaio 2019 Datas
In 2022, the ongoing SEO work for Eidosmedia was complemented by a ‘FUNNEL WEBINAR for SAAS companies‘ strategy focused on bringing quality subscribers to a major corporate online event dedicated to the Finance sector:
+ 350 B2B leads, in line with the target set
* Reference period: first half of 2022
THE
SATISFACTION
OF THE COSTUMER CLIENTE
Eidosmedia’s CMO
They are extremely serious and professional.
They have great attention to detail.
“Collaboration is always a pleasure: they have a positive spirit, we work together to find the best solution!”
THE CHALLENGE
Méthode is Eidosmedia’s CMS for the creation of complex content and multi-channel publications, adopted by large media groups worldwide: but it is not the only solution developed by Eidosmedia.
This is precisely the challenge that Eidosmedia has set us: without taking anything away from the Media sector, to help them in generating contacts in other industries, thanks to the B2B marketing for saas companies, such as Finance, Corporate and Public Administration where Eidosmedia solutions can do a lot, but are not well known, including the ‘investment reporting platform‘, which is important for automating the creation of reports.
THE PROJECT
1. SEO AUDIT
The B2B marketing for saas companies project could only start with a thorough SEO Audit: before getting into the heart of the strategy, it was essential to ascertain that the site had the necessary technical requirements for good search engine ranking.
2. SEARCH MARKETING DESIGN® & COMPETITORS ANALYSIS
Applying our Search Marketing Design® for saas companies method, the project continued with an analysis of Eidosmedia’s main online competitors.
3. KEYWORDS STRATEGY & OPTIMIZATION
What emerged from the competitor analysis was then compared with Eidosmedia’s aspirations and KPIs; at this point, our SEO agency team identified the correct Keywords Strategy, and then went straight into action.
4. FUNNEL WEBINAR
The Digital SAAS strategy devised for Eidosmedia was enriched in 2022 with a new element: the FUNNEL WEBINAR for SAAS companies. What was it specifically about?
Eidosmedia was planning a webinar for May 2022 dedicated to the Finance sector: one of the sectors where Eidosmedia solutions are still little known.
Our work on generating leads for the webinar, which aimed to bring not only a good number of subscribers, but also and above all quality, moved on several fronts:
- definition, together with Eidosmedia, of the core content of the webinar (title, outline of points to be covered, etc.)
- support in the creation of a dedicated landing page (CRO activity)
- preparation of an editorial plan to promote the webinar, including articles, social media posts and newsletters
- assistance in publishing the event on other channels (eventbrite, Linkedin, etc…)
- Linkedin and Google ADS campaigns to sponsor the webinar
…. And much more.
As mentioned above, the end result was very satisfying: over 350 subscribers from the world of Finance, key leads generated by the Eidosmedia marketing department and subsequently passed on to Sales.
Take the first step now, thanks to the B2B digital marketing for SAAS companies, as Eidosmedia has already done
Tell us your challenges in the SAAS field, we’ll find out if we can help you.
Real stories from real customers.
Federica Maritano
EWELLIX GLOBAL MARKETING MANAGER
+994% Commercial Leads
Simona Maioli
MARKETING MANAGER OFDEXION ITALIA
+33% of conversions in one semester
Frauke Neuberg
KLUBER LUBRICATION COMMUNICATIONS
+129% organic traffic in 6 months
Michelangelo Prendin
GENERAL MANAGER of Vision Engineering Italia
+20% of purchases coming from organic traffic
Dario Sala
MARKETING MANAGER EELECTRON
+221% of contacts in just 6 months
Massimo Barsotti
CMO OF EIDOSMEDIA
+31% of conversions in 6 months